Level 4 Diploma in Visual Merchandising
The programme for the Level 4 Diploma in Visual Merchandising is intended for students who wish to have a first career position in visual merchandising.
You will explore how visual merchandising is a key part of the marketing operation for major retailers. In department stores and fashion multiples the visual merchandiser ensures windows and interiors promote the stores brand identity. Visual merchandisers are responsible for designing and commissioning windows and in–store display schemes, understanding floor layouts and fixture requirements as well as managing in–store signage and graphics. For entry to the Level 4 Diploma in Visual Merchandising, you should:
- be at least 18 by 1st September in the year of entry
- have 1 A Level Pass plus 3 GCSE’s C grade or above or an equivalent qualification or an equivalent Level 3 qualification e.g. Level 3 Diploma in Fashion Retail, National Diploma etc
- have equivalent qualifications or professional experience
- show motivation to succeed on the course
Selection Process
To assess your suitability for the Level 4 Diploma in Visual Merchandising, the selection process will include an application. If your application is successful you will be invited to an interview, where one or more members of the course team will see you. You will be required to bring a portfolio with you to the interview. This will allow us to gain a good idea of your self–motivation and commitment, as well as interest in the visual merchandising industry. It will also give you an opportunity to ask questions about the course.
Structure
The Level 4 Diploma in Visual Merchandising offers a unique one year intensive programme providing you with the opportunity to gain or build on previous experience to establish your future career aspirations. The course introduces students’ to the significance of visual merchandising in the retail industry. To begin with students will study the market context in which the visual merchandising function and the commercial implications are adopted for business success. One of the unique characteristics of the course are the subjects studied which include: window design; in–store VM; signage and graphics; mannequin dressing; store concepts; pixel based gdigital image manipulation; developing retail relationships.
Students will undergo extended practical workshops combined with relevant work placements. Students will be required to complete a final major project in the last term academic year.
What next?
With a Level 4 Diploma in Visual Merchandising you’ll be well placed to apply for junior roles in visual merchandising in head office with the aim to progress faster along your career path.




