Short Courses

Short Courses

We offer a variety of short courses, which are listed in the links below.They are delivered by lecturers at the Fashion Retail Academy who all have diverse retail experience with a wealth of knowledge about the industry as well as contacts and networks. They are designed to meet current business needs, building on existing experience or developing new skills. Courses are based around a combination of industry knowledge and practical workshops.

The Intense Short Course Program allows you to complete your studies over 3 days. The courses on offer are the same as the evening class program and can be found in the list below.

If you are considering a full time course at the Fashion Retail Academy our Short Courses offer a taster experience.These courses are invaluable for you to learn more about your chosen area within the retail industry.

Introduction Buying & Range Planning
This comprehensive course is perfect for someone with an interest in a buying career or someone new to the role and wishes to develop more commercial skills. The course will incorporate:

  • Range Planning and Seasonal phasing tools
  • Managing lead times and seasons in a modern world
  • Understanding your target market and driving sales
  • Interpreting & researching trends
  • Building a range within a fashion concept
  • Width/depth and options planning
  • Price architecture and colour /size ratios.

The course will incorporate a combination of teaching and practical workshops.

Price: £290 inc VAT
Course Duration: 3 days (10am - 4pm)
When: 19th July 2010 - 21st July 2010 or 18th August 2010 - 20th August 2010

Introduction to Visual Merchandising
This practical course will demonstrate how effective visual merchandising will increase sales and improve the overall brand image of your store. The course will include a practical workshop and will incorporate:

  • Windows Display
  • Interiors Design
  • Mannequin Dressing
  • Product Presentation

The course will end with a practical workshop that will help you understand sightlines, product adjacencies, hot shops, foot fall, overall store presentation and retail standards. By the end of the workshop you will be able to understand the key factors that make VM a successful and useful retail tool.

Price: £290 inc VAT
Course Duration: 3 days (10am - 4pm)
When: 19th July 2010 - 21st July 2010 or 18th August 2010 - 20th August 2010

An Introduction to Personal Styling
This course will provide you with an introduction to fashion styling techniques for your autumn / winter wardrobe. The course will include:

  • An introduction to the personal styling industry
  • Learn about colour that suits your personal image for the lifestyle you lead
  • Understand your body shape to buy successfully
  • How to create your basic wardrobe
  • Coordinating outfits
  • The importance of accessories

This course will be practically based using current fashion lines.

Price: £290 inc VAT
Course Duration: 3 days (10am - 4pm)
When: 19th July 2010 - 21st July 2010 or 18th August 2010 - 20th August 2010

An Introduction to Fashion PR
This course will help you understand the demands of fashion public relations. Ever wondered how to write a press release, is it all about organising events and parties? The course will include:

  • The role of PR in the fashion retail
  • How does PR increase brand awareness
  • Understand lead-times, from both retail and consumer perspectives
  • How to work with the editorial media
  • How to use new media and develop media contacts
  • Press packs
  • Selecting images to influence the media

The course will be lecture based with workshop activities.

Price: £290 inc VAT
Course Duration: 3 days (10am - 4pm)
When: 19th July 2010 - 21st July 2010 or 18th August 2010 - 20th August 2010

If you are interested in taking a course or would like to find out more about what the FRA has to offer contact: shortcourses@fashionretailacademy.ac.uk or call 0207 307 2345 to speak to the Marketing Team.

If you would like to apply for an Intense Short Course then please download an Application Form below. Print out, complete and send to:

Short Course Applications
Fashion Retail Academy
15 Gresse Street
London
W1T 1QL

Please make sure you read Terms & Conditions before applying.

Click to Download a Short Courses Application Form
Click to Download the Short Courses Terms & Conditions

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