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02/02/2012 - Category: News
The Fashion Retail Academy was delighted to welcome Simon Pritchard, Group E-commerce Director at The Arcadia Group and Halina Rice, Head of E-commerce at Miss Selfridge. Simon and Halina delivered an informative Masterclass to FRA students about the growth of E-commerce in Fashion Retail.
Simon Pritchard stated that E-commerce is a growing area in retail, with three quarters of a million already people working in this sector. Simon advised students that there are lots of career opportunities in E-commerce, which currently suffers from a shortage of skills.
Halina Rice talked about Miss Selfridge and the importance of online advertising for Arcadia, with specific reference to Google advertising. Miss Selfridge also uses a Mobile app site, social media sites: Facebook and Twitter and sends out 3 weekly newsletters to advertise and promote the brand.
Thank you to the Arcadia E-Commerce experts for providing an invaluable insight into this important growth market.