BA (Hons) in Business Management for Fashion*
This brand new and exclusive ‘Fast-Track’ two-year degree course in partnership with Falmouth University, has been developed with input from over 50 leading global fashion retail companies. It includes the very latest skills, knowledge and insights to ensure you have the best opportunity of securing an industry role upon graduation.
The Fashion Retail Academy (FRA) and Falmouth University Partnership
The FRA Fast Track degree courses have been exclusively developed in partnership with Falmouth University, which has retained its place as the UK’s Number One Art University for the third year running in The Times and Sunday Times Good University Guide 2017.
The course will be delivered wholly at the FRA in London and your degree will be awarded by Falmouth University, as such you will be awarded a degree from a top UK University.
As a student on this course you will be a Falmouth University student and will have the additional benefit of having access to Falmouth University’s extensive online library collection and resources.
You will also become a member of the Falmouth University Student Union.
FRA ‘degrees with a difference’ includes highly practical, industry-focused content delivered over an accelerated two-year course including industry involvement ranging from masterclasses to live practical projects, industry mentoring and work placements.
During the course, you will study a range of fashion retail and management subjects so that you can choose from a variety of different career paths at the end of the course.
You will study topics covering:
- Cultural and Contextual Studies
- Brand management
- Leadership & management
- Product Development
- Consumer behaviour
- Business economics
- Fashion Retail management
- Fashion Retail landscape and environment
- Professional strategies
- Internalisation and globalisation
- Data and analytics in business
- Entrepreneurship and innovation
The course also includes the FRA unique experience:
- Unique two year condensed delivery
- Guaranteed interview at the end of the course**
- Live Industry Projects, led by employers, to build your experience and portfolio.
- A work placement each year with one of the 130 fashion retail brand partners working with the FRA – to provide hands on practical experience of different roles and gain industry contacts & experience
- Industry Mentor throughout your course**
- Course taught by experienced fashion retail industry professionals
You will study for three study blocks during the academic year between September and the following August (15 weeks in each).
Our Fast Track Degree is an accelerated course so students will work more intensively, and study for more of the year than on a traditional year degree. This means that the course is ideal for anyone who is committed to working in fashion retail, and to getting there fast. You will study the same content as you would in a traditional degree, however, your year will be broken up into three study blocks, rather than the usual two study blocks, utilising the summer period for study.
The accelerated model enables you to get into a career in two years having already gained practical on the job experience, to give you a competitive advantage over your peers.
This also means you will only have to pay fees for two years rather than three, saving a full year’s fees and living costs.
*Subject to validation
**Subject to excellent attendance and module assessments marks aligned to at least a 2:2.
During this condensed two year course you will study the following modules:
CULTURAL AND CONTEXTUAL STUDIES
The history of fashion including geographic locality, technology, sustainability, societal and cultural influences. You will look at the rise and impact of technology, sustainability and corporate social responsibility, all of which affect fashion at a strategic and operational level.
This module will explore contemporary fashion brands and examine the strategies that are used to create a unique personality, generate appeal and develop a ‘desirability factor’ for potential consumers. Students will examine how brand identity is used as a strategic tool to promote products and build loyalty in consumers. The module will cover the development of values and ethics required to develop successful brands.
LEADERSHIP AND MANAGEMENT PRINCIPLES
How to lead and manage people and projects in the fashion environment. A diverse range of topics include understanding the concept of management and leadership, personal and professional development, IT technologies for communication and management, organisational behaviour, business policy and strategy. Look at the broad issues facing leaders today and how to operate in an ethical environment. Industry specialists will share advice on the role of a leader in today's global market.
Incorporating retail trends, consumer behaviour looks at cultural, social, personal and economical behaviours that drive consumers to purchase, and what causes those consumers to develop product and brand preferences, to enable the successful development of a targeted, personalised marketing strategy within retail to appeal to the relevant target audience. This module also includes the impact of digital and technological advances on conversion rate optimisation.
Explore the ever changing balance of market stability within the fashion industry and compare the performance of individual companies which operation within the four market structures. Understand the behaviour of businesses, both domestic and international, through economic theory as well as policies that have an impact on the industry and the world.
FASHION RETAIL MANAGEMENT
Utilise current knowledge to develop research skills, creative and analytical approaches, alongside the application of technical skills to support their active role in the fashion retail industry. Gain an understanding of the operational and financial skills used within fashion retail management. Examine management challenges within the sector and the use of data analysis to inform HR and organisational business strategies.
Look at the process, rationale and mechanisms used to create new products including the influences of new design directions, stylistic decisions, brand DNA and commercial considerations which influence the architecture for a specific season. Understand how brands at different market levels adopt different methodologies in constructing seasonal collections depending on their role as directional/commercial pioneers.
INTERNALISATION AND GLOBALISATION
This module includes the diversity, complexity and vibrancy of the international business landscape for fashion business. Understand the opposing advantages of presenting a consistent brand globally whilst maintaining a tailored, operational approach at local level. It provides a deep knowledge of how to manage a single brand in many different ways and the repercussions this has on marketing, distribution, advertising, store layout and visual merchandising. It also highlights the costs and risks associated using scenario-based planning.
FASHION RETAIL LANDSCAPE AND ENVIRONMENT
Understand the many layers that comprise the retail environment including commercial, cultural, technological and anthropocentric factors. Look at rapid changes in the virtual world that have created an increased demand for online interaction, forcing the physical retail space to undergo substantial changes to evolve as more than just a shop.
Develop a deeper awareness of self-positioning in the fashion industry through reflective practice for professionals including CV and LinkedIn writing workshops, support for business start-up funding and the development of a range of self-promotional material including websites, online portfolios and interview skills. Industry employers will share advice and guidance on how to contact relevant people and how to attract business funding whilst maintaining entrepreneurship and innovation.
DATA AND ANALYTICS IN A BUSINESS ENVIRONMENT
Look at business analytics and statistical analysis to support an evidence based approach to management decision making. Different stages of the analytics process are examined using case studies and practical applications. From loyalty schemes, social media and ecommerce, retailers have increasing access to an abundance of rich data on customer behaviour and business costs. Learn how to leverage that information to interpret the results and present recommendations for business objectives and sales to stakeholders.
ENTREPRENEURSHIP AND INNOVATION
Appreciate the fundamental role that entrepreneurship plays in the business world in terms of economic contribution. Understand the different tools, mindset and values required as an entrepreneur in the fashion industry and how creative problem solving can be applied in the environment. Evaluate the business and personal skills required from creative response and risk analysis to positive self-belief and tenacity. This module combines business analysis with innovative thinking and demonstrates the need for balance between the two.
The broad content of this course means there a variety of roles that you could secure in areas such as:
Our state of the art modern facilities just minutes away from Oxford street, has recently benefitted from a £2million facelift. This includes:
- A new Mac suite within our Digital hub
- Extensive specialist library with dedicated quite zones for study and group working areas
- A pop-up shop to expose students to a real life retail situation
- A new technology suite
In addition, our Higher Education students will have:
- Dedicated classroom zones, study pods and breakout spaces.
- Access to Falmouth University’s extensive online library collection and resources.
- Membership to the Falmouth Students’ Union
A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.
You can check how many points your qualifications are worth using the online UCAS Tariff Calculator.
Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you.
If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements.
Click here to apply.
You will be interviewed by a member of the academic staff who will have access to your application form and personal statement. The interview will be conversational, the questions will be asked in response to your personal statement and will provide an opportunity for you to demonstrate an awareness of the fashion retail industry. We will ask about examples of how you communicate as part of a team (e.g. group tasks at school, sporting activities, social media engagement). The interview will last for around 20 minutes after which you will have the opportunity to ask questions about studying on the course.
What are we looking for in a successful applicant?
A successful applicant will be able to evidence their skills, their enthusiasm and commitment to their subject according to the following criteria:
Criteria to be assessed
Enthusiasm for fashion retail industry
Understanding of fashion retail industry
Collaborative approach to working
Awareness of contemporary fashion news
Your personal statement should be no more than 500 words.
£9,000 per year – 2017/18 UK/ EU home students
£15, 000 per year – 2017/18 International students
Typical Course costs
£70 - recurring annual cost.
£50-£200 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc).
£300 - Optional study visits and placements for the course duration. Additionally, if you need to bring equipment or materials with you, these will be outlined in your induction
Please refer to our fees and funding page for additional information on student loans and funding your studies.