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Intermediate Buying

This 2 day course provides a more in-depth study of the practical realities of Buying in the fashion retail business. The components of successful Buying functions are explored and specific areas examined. If you are looking to develop or progress your career in buying then this course is ideal for you.

To undertake the course you should have successfully completed the Introduction to Buying course or have relevant experience in head office environment in an administrative role (MAA or BAA).

The course will include:

  • Customer profiling
  • Buying opportunities
  • Analysing trends
  • Fashion forecasting
  • Product selection
  • Sourcing
  • Omni - channel retail and the future of Buying

The Intermediate Buying course provides a more in-depth study of the practical realities of buying in the fashion retail industry. This course explores the integrated nature of buying roles using interactive computer based examples throughout the course.


  • Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory
  • Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness
  • Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend
  • Product Selection & Brand Mix - An overview of key consideration involved in sourcing new brands, including; corporate strategy, sales analysis, brand positioning and creating a differential advantage. Covers market research, brand portfolio analysis and working with OTB
  • In-Season Trading - In-season strategies to exploit selling opportunities, whilst minimising threats to the business. Includes analysis of sales reports and KPI's, resulting in discussion about strategy formation and implementation. Highlights how interlinked the role of the buyer and merchandiser is in today's retail environment
  • Product Development - Highlights important issues in the creation, development and management of the fashion retailer own brand. Examines the key functions involved in product development and gives and overview of the buying cycle; including buying trips, budgets, range planning and sign-off meetings
  • Sourcing - Considerations involved in sourcing decisions; includes discussion of overseas sourcing, incoterms, and foreign payment terms. Supply chain management, and the sample development process are also covered
  • Negotiation - An opportunity to discuss and practice one of the most important skills in buying. Areas of discussion include: researching the needs of both parties, preparation, making an offer, counter and revised offers and agreeing and committing
  • The Future of Fashion Buying - A look at the changing nature of retail, including: international expansion, e-commerce and omni-channel retailing. Highlights the importance of keeping up-to-date with current issues and how market trends impact buying decisions

BAA level staff or those with relevant retail experience. This course is also suitable for those who have completed the Introduction to Buying Intensive course.

Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments.

Locations should include:

  • Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser
  • Bond Street/ Bruton Street W1 - High end fashion stores e.g Louis Vuitton, Stella McCartney, Marc Jacobs
  • Westfield Centre - (White City or Stratford)

Please Bring:

  • Pen and notebook
  • Calculator
  • USB

2 Days: Buying 10.00am - 4.30pm (including lunch break)

Start Dates:

Thursday 2nd - Friday 3rd July 2020


£279 incl. VAT

Payment Options:
Cheque, visa debit or credit card, bank transfer, online or over the phone, cash, company invoice

Full payment of the course fees must be received prior to commencement of the course. Your place on the course cannot be guaranteed until full payment is received. All fees stated are inclusive of VAT.

2. METHODS OF PAYMENT (excluding late applications)
Fees can be paid by credit card, debit card, cash or online. Payment by cheque is also accepted except in the two weeks prior to the course start date and please make all cheques payable to FRA Enterprises Ltd. Fees can be paid by cash if payment is made in person. Please see paragraph 20. Payments by bank electronic transfer or Banker’s Draft are acceptable. Our bank details are available on request. If your company is paying for the course fees and would prefer to be invoiced, please write to us on your company's headed paper and send a company purchase order with your booking form.

We cannot accept bookings from students under 18 years of age.

The course fee includes the cost of basic materials which will be provided. Please see the course description on our website for details of the additional materials which you will need, if applicable. Failure to bring the required materials will delay your progress on the courses


If there are places available on acourse we will accept bookings right up until the course commences and require payment in full on confirmation. If you apply within 5 working days of the course commencing we cannot guarantee that your booking will be confirmed. Late applicants will usually have their place on the course confirmed by email. If, however, you have not received confirmation within 24 hours of your application it is your responsibility to check the status of your booking which can be done by contacting the Short Course Office on 0203 040 2884.

Please note that courses have minimum attendance levels and may be cancelled if too few bookings are received. We reserve the right to amend or cancel courses. If we cancel a course we shall endeavour to give you at least one week's notice and you will have the option of transferring to another course or of having a full refund of the fees which we will return to you within three weeks. We will not be liable for any losses (including, but not limited to, travel and accommodation costs) arising as a consequence of any modification or cancellation of courses or time-tabling constraints as set out above beyond the cost of the course fee.

If you wish to cancel your place on a course your request should be made via email to If your written request is received more than one month prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30 to cover our costs. If your written request is received within one month of the course start date you will not be entitled to a refund unless a replacement student can be found for your place. If a replacement student is found prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30.

If you are unable to attend a course you are permitted to transfer your place to a substitute student up to one week before the start date. We must be notified via email of the substitute student's name and there is a £30 administration charge for each substitution. Substitutions cannot be accepted after the course has started.

You can transfer to another course up to one month prior to the course start date. There is a £30 administration charge for each transferral. Students can transfer a maximum of twice.

Non-attendance of classes due to illness or for personal/professional reasons does not provide the right to refunds, extra tuition or a transfer.

If a class is postponed for reasons for which we are responsible, including staff illness, we will make every reasonable effort to reschedule the class or to add the missed hours onto the remaining course classes. We apologise for this inconvenience and urge you to ring us on 0203 040 2884 if you have any concerns.

We shall not be liable for any failure or delay in the performance, in whole or part, of any or our obligations arising from or attributable to acts, events, omissions or accidents beyond our reasonable control including, but not limited to strikes, lock-outs or other industrial disputes (whether involving our workforce or the workforce of any other party), act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm, pandemics, epidemics or other outbreaks of disease or infection, failure in the public supply of electricity, heating, lighting, air conditioning or telecommunications equipment.

As we may need to contact you in the two weeks prior to the course start date, please ensure you include your contact details in the UK when making your booking. Please ensure that your place is confirmed and the course is running before you make any travel arrangements. We do not offer refunds for travel or accommodation costs in accordance with paragraph 7 above.

Students who book onto short courses are not eligible to apply for a Student Visa. We recommend you contact the British Embassy in your own country to check visa requirements before you book your course. If you cannot attend a course because you have not obtained a visa to enter the UK no refund will be offered although we will offer you a transfer (subject to the conditions contained in Clause 10 above) if your visa is delayed.


All classes are taught in English. Applicants whose first language is not English should note that they are required to be proficient in written and spoken English and be able to participate in group discussions and presentations in English. As a guideline we would expect you to have an IELTS score of 4.5 for practical courses and 6.0 for lecture courses.

Normally there are no Friday or Monday classes on bank holiday weekends and published course dates reflect this.

Students are expected to conduct themselves in a professional manner and to recognise that other students also require support and assistance. If a student becomes persistently disruptive we reserve the right to offer a verbal or written warning and, if this does not resolve the situation, we may, at our discretion, ask the student to leave the course.

On completion of your course, and having attended the 90% or higher, the Fashion Retail Academy will provide you with a certificate of attendance. The name given on the booking form will be the one that appears on the certificate. A certificate of attendance is not a qualification.

If you do not receive your certificate at the end of the course for reasons that we are responsible for we will post certificates free of charge once the register has been returned to us confirming your attendance record. If you do not collect your certificate in class for reasons that we are not responsible for e.g. you miss the last class or leave early, we will post it to you (subject to you attending 70% of the course) but you must supply:

• Self addressed envelope
• First class stamp


If you require to pay for your course in cash, and the amount is over £500, you will be required to provide photo ID (preferably either a driving license or passport) which we will photocopy and attach to your booking form. All cash bookings requiring a refund will be required to bring photographic ID to collect a refund. This will be photocopied (if not already done when booking) when you come to pick up your refund. Please note that cash refunds can only be offered on weekdays between 10am and 4pm with 1 day notice. Please also refer to paragraph 7 above.

Due to copyrights, and to respect other participants, the use of audio and/or visual recording is not permitted during any course.

This website clearly describes the courses being run for FRA Enterprises Ltd. as maintained by Fashion Retail Academy. Every care has been taken to ensure accuracy but changes may have been introduced after publication since it is the policy of Fashion Retail Academy to constantly monitor its course offer as well as the performance and content of individual courses. Whilst every endeavour will be made to provide the courses and services described, FRA Enterprises Ltd reserves the right to make changes as appropriate for reasons of operational efficiency or due to circumstances, including industrial action, beyond its control. All course titles and descriptions are the copyright of FRA Enterprise Ltd at the Fashion Retail Academy. Registered Number 6793904.

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For further information please email or call 0203 040 2884.