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L3 Fashion Retail

Our L3 Fashion Retail course runs over two days per week and teaches a broad spectrum of topics within fashion retail. This general nature makes it an ideal option for those who know they want to work in the fashion industry, but aren’t quite sure in what capacity.

During your time at the FRA, you’ll gain a comprehensive foundation of knowledge, allowing you to pinpoint the specific area you’d like to pursue. This focus on career development is a key part of the L3 Fashion Retail course, particularly in your second year.

You’ll learn about the fashion retail environment as a whole – from what happens on the shop floor, to the importance of a brand’s digital presence. This is essential for understanding the structure of a fashion business, and also how the various roles all function and intersect. You’ll examine fashion futures, and key concerns impacting the industry, such as globalisation and sustainability.

Some of the topics covered during the course include:

  • Fashion marketing – Marketing is all about selling a product. You’ll be introduced to marketing best practice, from brand identity to social media.
  • Buying – Buyers are responsible for deciding which products make it onto the shop floor, using their knowledge of consumer behaviour and current trends to inform their decisions. You'll be introduced to important aspects of buying, such as range planning and customer profiling.
  • Visual merchandising – Visual merchandisers decide how stock will be displayed and presented, with the aim of maximising profits. You’ll learn how to create a visual display and come up with solutions to common merchandising obstacles.
  • The supply chain – The supply chain encompasses the sourcing of raw materials as well as the distribution of garments to retailers. Learn about how each process fits together, and at which point each fashion job role becomes most crucial.
  • Retail management – Learn all about the structure of retail environments, and how some key management principles can help solve common problems

Using a combination of hands-on and theoretical learning, you’ll gain practical, technical and creative skills on the L3 Fashion Retail course. You’ll have the opportunity to work on unique and exciting projects designed to expand and test your knowledge of the industry and market. These projects might include creating a digital look book, experiencing the behind-the-scenes of a photoshoot, or helping to create a pop-up shop for an existing brand. Past projects have included creating a marketing campaign for Converse, and working on a collection with Topman. These career-enhancing opportunities are unique to the FRA and help to provide you with essential experience and contacts before you even step into your first fashion retail role.

Your learning will be supplemented and enhanced by a three-week placement, as well as masterclasses from well-known names in the industry, such as Zalando, New Look, and TK Maxx. What's more, the tutors on the L3 Fashion Retail course have all worked in the industry, and have masses of knowledge and experience to share with students.

At the FRA, we'll help prepare you for working life. If you choose to pursue employment when you graduate with us, you'll be ideally placed to go after roles such as: Stylist Assistant, Junior Merchandiser, Marketing Assistant, PR or Shop Floor Assistant. Or, you might choose to continue your education with us, once you've identified the specific area you're interested in. A specialist L4 course is a great next step, as is a degree at a university. With the L3 Fashion Retail course you can keep your options open and flexible, it will also equip you with all the skills you'll need to succeed in a fashion retail career.

Want to know more about what you would do in your first term on this course? Find out here.

Principles of Fashion Business and Retail – In this module, you’ll receive an introduction into the structure of a fashion retail business, and the functions of the various roles involved.

Communication for Fashion Business and Retail – From negotiating with suppliers to sharing new designs with stakeholders, communication is key to almost every part of fashion retail. We will help you to use oral, written and digital presentation skills to convey your point of view in a professional way.

Critical and Contextual Awareness – Learn all about the history of fashion retail, as well as the cultural, ethical and environmental influences which shape the industry.

Fashion Production and supply chain – In this unit, you’ll find out how garments are produced – taking into account the global supply chain and technologies involved.

Fashion Buying and Merchandising – This unit provides an introduction to buying and merchandising. You’ll understand how these job roles fit into the overall structure of a fashion business, and how they collaborate.

Fashion Management and Marketing – Delve deeper into the structure of a retail business, and understand the importance of customer behaviour to marketing.

Visual Merchandising for Fashion Retail – We’ll show you how visual merchandising can help to increase profitability, as well as the skills and knowledge needed to succeed in this area.

Collaborative Fashion Retail Project – Using all of the skills you’ve learned so far, you’ll create and execute a fashion retail project that digs deeper into a specific area. You’ll also be encouraged to evaluate your own work and that of others.

Specialist Study and Preparation for Progression in Fashion Retail – This unit will help you to identify which specific discipline you’d like to pursue. We make this possible by helping you to pinpoint your strengths and weaknesses, enthusiasms and ambitions. You can then begin to develop the tailored skills you’ll need to succeed.

Fashion Retail Environments – You’ll explore the factors and influences which have made the fashion industry the way it is today – these range from historical to technological. You’ll also gain an understanding of the consumer in different markets and be able to present your ideas of how to market to these audiences.

Fashion Futures and Sustainability – In this module, you’ll learn about the ethical and environmental impact of the international supply chain, and explore future developments and trends. A personal research project allows you to present your ideas about and reactions to these changes.

Previous Fashion Retail students have been tasked with creating a new ‘on-line exclusive’ brand image for Primark's womenswear A/W 2015 range, inspired and endorsed by a well-known celebrity. They were required to consider the following aspects:

  • Consumer Profile and Brand Image of Primark
  • Target Market
  • Packaging
  • Brand Logo

Students worked in teams of 4-5, putting together a presentation that outlined their ideas. They were tasked with creating an initial moodboard and conducting both primary and secondary market research into the target customer and celebrity of their choice. The initial presentations were peer assessed, with the top 8 teams presenting to a team of senior management from Primark.

The overall winners selected by the Primark Senior Management Team were invited to spend a day at their Head Office, providing students with an invaluable insight into the industry and their chosen careers.

A typical day on the L3 Fashion Retail course might begin with you visiting high street retail stores in Central London to research current trends and gather inspiration for your first project. You'll take photographs and make notes to create your own mood board.

In the afternoon, you might compile some online research related to the history and marketing of a brand to help develop and inform your own ideas. Finish the day by attending a masterclass to hear about the experiences of the best of the best.

As part of the L3 Fashion Retail course, you’ll undertake a three-week work placement at a major high street fashion brand. During this time, you’ll have the opportunity to get hands-on, using all of the skills you’ve learned and apply them in a “real world” environment. You’ll gain essential contacts and a competitive advantage over your peers when the time comes to apply for roles.

Students studying this course have a number of routes open to them. Many choose to progress to a more specialist Level 4 course, some go on to study at University whilst others go straight into industry roles, such as Stylist Assistant, Junior Merchandiser or Shop Floor Assistant.

Awarding Body: University Arts London

Age Requirement: 16+

Start date: September 2018

Course duration: Two years, delivered over two days per week

Entry Criteria: 5 GCSE’s grade 4/5-9 including Maths and English or 5 GCSE's A*-C grade including Maths and English. Please provide us with a NARIC Statement of Comparability, if you have any non-UK qualifications. We will not be able to process your application without this information.

Applicant Guidance:  Students should show us self-motivation, commitment and passion for fashion retail.

Interview: Interviews take place at The Fashion Retail Academy, or online by Skype or Facetime (in exceptional circumstances). If successful, you will usually receive an offer by post within two weeks of your interview.

Fees: If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.

If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees page. Advanced Learning Loans will be available for anyone aged 19 or over. Click this link to find out more about course fees.

Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.

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Meet The Tutor

Meet The Tutor

Judean Hallier, L3 Fashion Retail Tutor.

 

"Judean has worked within the Retail Operations side of the industry with UK brands Whistles, Dune and LK Bennett, in a career spanning 12 years, before finding her vocation in professional career development and vocational coaching. She has worked within a variety of educational settings including Apprenticeships, delivering Retail, Management and Customer Service training to young people. Her specialist teaching includes starting a business, customer service and retail operations."

 

Testimonial

Testimonial

Arrdena Taylor-Cassell, Graduated 2015, studying Fashion Business & Promotion at Birmingham City University.

"The FRA has helped transform me from a High School student to a forthcoming University student. The teachers and the college have given me the knowledge, skills and work experience needed to progress to a higher level. I have matured throughout my 2 years at the FRA and gained more self confidence in my abilities and for that I am very grateful."

Testimonial

Testimonial

Annabella Sharpe, Graduated 2015.

"The FRA has offered me opportunities to expand my knowledge of the fashion industry. It allowed me to gain advice from some of the best. Not only was I able to attend a master class from Richard Storer - the Global head of PR at Topshop; but I was then given the opportunity to apply for one of the most incredible first jobs doing an internship at Arcadia. With the help of my lecturers who had all the industry experience and exposure, alongside some determination, it just went to show that I could achieve something in which I never would have dreamed possible without the help and support of FRA. My advice for future students is to definitely grasp all the experiences the college has to offer and you always get out what you put in. Work hard, get job placements onto your CV and you can be on the road to an unimaginable career."

 

Meet the Marketing Manager

Meet the Marketing Manager

Michelle Attmore, Marketing Manager, Hunter.

"I started my career at Arcadia Group as a Marketing Assistant, before moving to become Marketing Executive at Giorgio Armani. I worked for Armani for five years, becoming a manager after two years. I have recently moved to a new role as Marketing Manager for Hunter Boots. Working in a marketing department offers many great opportunities, and I love the challenge of balancing creative ideas with strategic planning."

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