L4 Digital Marketing for Fashion
This specialised full time, one year course, delivered two days per week has been developed to give you the skills and knowledge needed to secure employment in a digital role within the Fashion Retail sector. The course is ideal for anyone who wishes to combine a part-time job with a nationally recognised qualification and offers the opportunity to gain new skills or to upgrade your current expertise.
It covers a broad range of topics, focusing on the marketing skills needed to generate and maximise online sales through marketing via website and social media. You will learn how to create and implement a marketing strategy, understand your audience profile and how to develop a suitable promotional mix to reach them and evaluate analytics to increase profitability. You will learn about the digital marketing channels available to you and how to measure their impact on profitability.
The course combines theoretical learning with practical experience and includes a three week work placement with a high street fashion brand to cement your knowledge and give you an insight into the real life challenges currently facing the industry.
60,000 new digital and analytical roles are urgently required in fashion by 2020, find out more here.
Covering a mix of digital marketing theory with practical sessions, the course provides a balance of creative and commercial skills needed to succeed in the new digital era of fashion retail. Through this course you gain an understanding of how marketing strategies are developed and turned into plans that are implemented at different levels.
You will learn about all areas of the digital marketing mix including social media marketing, content marketing, online display, pay per click advertising, search engine optimisation and analysis of web analytics and metrics to increase conversion.
You will gain an understanding of how to use mobile marketing to increase engagement with your audience. You will learn about the technologies required to introduce e-commerce into a business, how to measure its impact and then improve conversion to increase profit.
Marketing departments need an understanding of the whole organisation so the course develops your understanding of broader business concepts such as management and leadership, finance and budgeting, business structures and external influences which affect activity.
You will be invited to attend a range of masterclasses from some of retails biggest names. Previous speakers have included ASOS; Chloe Miles – Fashion Blogger; Zalando; FRA Alumni Sorcha Kelly, Junior Merchandiser - Accessories at NET-A-PORTER; TK Maxx & New Look. During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.
During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.
Your day could involve planning, delivering and managing your own simulated content marketing campaign, working on a real life business project set by one of our 130 fashion brands or you may be using a range of advanced website software tools and techniques to develop multiple-page websites with multimedia and interactive features to a set brief, conducting user testing amongst your fellow students
This course includes a three week internship at a high street brand aimed at developing on the job skills to enable graduates to go straight into the workplace with unrivalled hands on experience.
The course also includes an industry project which will be set by employers in the sector. This project will enable you to work on a real life business problem and present your solution to Senior Business Executives, providing you fantastic experience and the opportunity to gain an understanding of real time challenges currently facing the industry.
There is huge demand for digital skills in this growth area of the fashion retail industry.
This course prepares you for the following digital roles:
- Digital Marketing Assistant
- Digital Marketing Coordinator
- Email Marketing Assistant
- Email Marketing Executive
- Social Media Assistant
Some graduates may also choose to progress on to higher level training or degrees.
Awarding Body: City & Guilds
Age Requirement: 18+
Start date: Week commencing 11th September 2017 *Induction will commence from the 4th of September 2017.
Course duration: Full Time, One year, two days per week
Entry Criteria: 1 A-Level or the equivalent grade C or above and 5 GCSE’s grade 4/5-9 including Maths and English or 5 GCSE's A*-C grade including Maths and English, or a BTEC National Diploma or NVQ level 3, or a one year one year foundation diploma in Art and Design plus 5 GCSE’s grade 4/5-9 including Maths and English or 5 GCSE's A*-C grade including Maths and English. Please provide us with a NARIC Statement of Comparability, if you have any non-UK qualifications. We will not be able to process your application without this information.
Applicant Guidance: An interest in digital developments
Fees: If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.
If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees page. Advanced Learning Loans will be available for anyone aged 19 or over. Click this link to find out more about course fees.
Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.