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Level 4 Digital Marketing for Fashion Diploma

This specialised full time, one year course, delivered two days per week has been developed to give you the skills and knowledge needed to secure employment in a digital role within the Fashion Retail sector. The course is ideal for anyone who wishes to combine a part-time job with a nationally recognised qualification and offers the opportunity to gain new skills or to upgrade your current expertise.

It covers a broad range of topics, focusing on the marketing skills needed to generate and maximise online sales through marketing via website and social media. You will learn how to create and implement a marketing strategy, understand your audience profile and how to develop a suitable promotional mix to reach them and evaluate analytics to increase profitability. You will learn about the digital marketing channels available to you and how to measure their impact on profitability.

The course combines theoretical learning with practical experience and includes a three week work placement with a high street fashion brand to cement your knowledge and give you an insight into the real life challenges currently facing the industry.

60,000 new digital and analytical roles are urgently required in fashion by 2020, find out more here.

Covering a mix of digital marketing theory with practical sessions, the course provides a balance of creative and commercial skills needed to succeed in the new digital era of fashion retail. Through this course you gain an understanding of how marketing strategies are developed and turned into plans that are implemented at different levels.

You will learn about all areas of the digital marketing mix including social media marketing, content marketing, online display, pay per click advertising, search engine optimisation and analysis of web analytics and metrics to increase conversion.

You will gain an understanding of how to use mobile marketing to increase engagement with your audience. You will learn about the technologies required to introduce e-commerce into a business, how to measure its impact and then improve conversion to increase profit.

Marketing departments need an understanding of the whole organisation so the course develops your understanding of broader business concepts such as management and leadership, finance and budgeting, business structures and external influences which affect activity.  

You will be invited to attend a range of masterclasses from some of retails biggest names. Previous speakers have included ASOS; Chloe Miles – Fashion Blogger; Zalando; FRA Alumni Sorcha Kelly, Junior Merchandiser - Accessories at NET-A-PORTER; TK Maxx & New Look. During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.

During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.

Your day could involve planning, delivering and managing your own simulated content marketing campaign, working on a real life business project set by one of our 130 fashion brands or you may be using a range of advanced website software tools and techniques to develop multiple-page websites with multimedia and interactive features to a set brief, conducting user testing amongst your fellow students

This course includes a three week work placement at a high street brand aimed at developing on the job skills to enable graduates to go straight into the workplace with unrivalled hands on experience.

The course also includes an industry project which will be set by employers in the sector. This project will enable you to work on a real life business problem and present your solution to Senior Business Executives, providing you fantastic experience and the opportunity to gain an understanding of real time challenges currently facing the industry.

There is huge demand for digital skills in this growth area of the fashion retail industry.

This course prepares you for the following digital roles:

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Email Marketing Assistant
  • Email Marketing Executive
  • Social Media Assistant

Some graduates may also choose to progress on to higher level training or degrees.

Awarding Body: City & Guilds

Age Requirement: 18+

Start date: September 2018

Enrolment: Week commencing Tuesday 28th August

Course duration: Full Time, One year, two days per week

Entry Criteria: 1 A-level (or the equivalent Level 3 qualification) and 5 GCSEs grade C/4 or above, including Maths and English. Please provide us with a NARIC Statement of Comparability, if you have any non-UK qualifications. We will not be able to process your application without this information.

Interview: Interviews take place at The Fashion Retail Academy, or online by Skype or Facetime (in exceptional circumstances). If successful, you will usually receive an offer by post within two weeks of your interview.

You will be assessed on the following during the interview:

  • Enthusiasm for & understanding of the fashion retail industry
  • Awareness of contemporary fashion news
  • Suitability of the course choice in getting them where they want to be
  • Background and journey (educationally\professionally) to date

Fees: If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.

If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees page. Advanced Learning Loans will be available for anyone aged 19 or over. Click this link to find out more about course fees.

Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.

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Jessica Cahill, Graduated 2017, L4 Digital Marketing, Online Production Assistant at Miss Selfridge


"Choosing my course and the Fashion Retail Academy was the best decision I've ever made! The opportunities offered to the students are one of a kind and the industry contacts I made along the way are the reason I have my job now!"



Rosalind Shimmen, Graduated 2010, L2 & L3 Fashion Retail & L4 Buying.

"My time at the Fashion Retail Academy was extremely beneficial and I can't thank the school and my teachers enough. I learnt so much within my 3 years spent at the school. The teachers were from the industry so their knowledge was from personal experience and the students were sat in class for a reason, they had the same love and passion as me. It's been 5 years since I left FRA, since then I have worked in Fashion Buying for the Arcadia Group, became the Editor of MTV Verge Magazine and just recently launched my own boutique PR Agency, Rosalind Shimmen PR."

Head of Digital & Social Media

Head of Digital & Social Media

 Sophie Blowfield, Head of Social & Digital, GLOSSYBOX.


"I started my career at The White Company managing all online newsletters and creative online content. I quickly saw something was missing within the online area - social media. I went on to develop their first ever social media strategy and have continued to do this for brands ever since. With over six years in the digital sphere, I most recently managed the worlds number one makeup artist Charlotte Tilbury's social media, both her personal and brand. Travelling the world for fashion weeks, brand launches and events was amazing and enriched the social content I was able to produce. In 2015 GLAMOUR magazine and the Los Angeles Times named Charlotte Tilbury's social the best beauty account to follow. I now head up Social and Digital for the UK's number 1 Beauty Box subscription service GLOSSYBOX."

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