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L4 Fashion Retail (Marketing and Business)

   •  Includes unrivalled three week work placement to gain invaluable experience with a major fashion brand

   •  Variety of fashion retail career paths open to graduates

   •  Over 90% of former FRA students go on to  full time employment or further studies

   •  One year Level 4 course exclusive to the FRA

This one year course explores all of the internal and external factors influencing today's fashion retailers and offers an overview of store operations including Ecommerce, Retail Analytics, Digital skills, Buying, Merchandising and Visual Merchandising. The programme encompasses the product life cycle from conception through to shop floor.

Includes consumer profiling, identifying target markets and developing a business strategy in order launch your own small business. 

Is a career in fashion marketing right for you? Find out here.

The key aspect of the course is to enable students to become industry aware and prepared for multiple areas within the retail environment. This course allows you to explore the roles available to you, and to understand why and how different types of retailers run their businesses.

You will cover multiple subjects influencing today’s fashion retail head office including marketing & promotion, consumer profiling, HR, finance, digital presentation, management skills and running a business. You will also look at topics impacting the retail environment such as visual merchandising and customer service giving you all round retail experience to progress multiple career options.

You will be invited to attend a range of masterclasses from some of retails biggest names. Previous speakers have included ASOS; Chloe Miles – Fashion Blogger; Zalando; FRA Alumni Sorcha Kelly, Junior Merchandiser - Accessories at NET-A-PORTER; TK Maxx & New Look. During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.

During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.

This course includes an exclusive project set by a well known industry company or brand. Previous Level 4 Fashion Retail students have worked with Experian on an industry project to match a retailer to one of the ’Experian’ consumer profiles, learning to understand the varying marketing, sales and promotional approaches adopted for different types of consumer.

On another industry project students were asked by M&S to promote and merchandise the ‘Heritage’ jacket designed by Level 4 Garment Technology students.

A standard day on this course could include a trip to down Oxford Street to experience cutting edge retail including store tours to introduce and inspire you to a fashion retail environment. During your trip you will explore the competitive mix, store layout & design, promotional activity and consumer profile to collect information for a business project.

This course includes a three week internship at a high street brand aimed at developing on the job skills to enable graduates to go straight into the workplace with unrivalled hands on experience.

Graduates from this course have a wide range of opportunities within the fashion retail sector including Ecommerce, Marketing, PR, Merchandising, Buying, Allocators, Management Roles and running your own business.


Awarding Body: University Arts London

Age Requirement: 18+

Start date: Week commencing 11th September 2017 *Induction/enrolment will commence from the 22nd of August 2017.

Course duration: One year, two days a week

Entry Criteria:  1 A-Level or the equivalent grade C or above and 5 GCSE’s grade 4/5-9 including Maths and English or 5 GCSE's A*-C grade including Maths and English, or a BTEC National Diploma or NVQ level 3, or a one year foundation diploma in Art and Design plus 5 GCSE’s grade 4/5-9 including Maths and English or 5 GCSE's A*-C grade including Maths and English. Please provide us with a NARIC Statement of Comparability, if you have any non-UK qualifications. We will not be able to process your application without this information.

Applicant Guidance:  To be retail industry aware and to have an interest in fashion, promotion and marketing.

Fees: If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.

If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees page. Advanced Learning Loans will be available for anyone aged 19 or over. Click this link to find out more about course fees.

Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.

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Meet The Tutor

Meet The Tutor

Helen Farrington, L4 Fashion Retail & Garment Technology Tutor.


Helen Farrington studied Art and design at the London College of Fashion and after completion began her career as a designer and pattern cutter.

In a career spanning over 32 years she has been a sales director for two of the UK’s largest importers, working across all areas of clothing and began her own children's wear company in 2007. In 2016 she was awarded the FRA Teacher of The Year Award.



Tiffany Stanton, Graduated 2014, works at Harrods.

"By covering different modules and gaining work experience, I was able to pursue my career as a senior online administrator at River Island. I have since been offered another job and am off to work at Harrods to help develop their on-line marketing.”



Abbie Hanson, Graduated 2014, works at ASOS.


"Without L4 Fashion Retail, I would never have found the path to go down to get my job as an MA at ASOS."

Meet the Marketing Manager

Meet the Marketing Manager


Stefanie Hutton, Head of PR & Advertising, Russell & Bromley Ltd.


"PR is a very exciting world to work in, it seems to naturally suit my enthusiasm and curiosity for people and places. I’m fortunate enough to be able to travel the world with a great team of creative and talented people whether it’s designing product and advising on trends All the way to building an advertising campaign. PR can take a lot of energy and multi tasking but gaining insight into what excites people and how to reach that is always stimulating! Now with so many channels of communication and digital growth, PR is evolving which is even more motivating and means strategies can be richer and more diverse. Communication, contacts and educating yourself on any topic or target are key but natural passion and drive are above and beyond the most important things."

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