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L4 Visual Merchandising

   •  Develop the skills required to become a successful Visual Merchandiser

   •  Includes unrivalled three week work placement to gain experience with a major fashion brand

   •  One year qualification exclusive to the FRA

This in-depth one year course (delivered over two days per week) is for students who want to study a specialist area of fashion retail to gain a career in Visual Merchandising, or build on existing experience. In department stores and fashion multiples, the Visual Merchandiser ensures windows and interior displays promote the company's brand values. They are responsible for understanding floor layouts and fixture requirements, managing in-store graphics, signage and designing and commissioning displays and windows.

Want to experience a day in the life of one of our Visual Merchandising students? Read more here.


The course introduces students' to the significance of visual merchandising in the fashion retail industry. You will explore how Visual Merchandising and retail branding are a key part of the marketing mix for major fashion brands.

You will be invited to attend a range of masterclasses from some of retails biggest names. Previous speakers have included ASOS; Chloe Miles – Fashion Blogger; Zalando; FRA Alumni Sorcha Kelly, Junior Merchandiser - Accessories at NET-A-PORTER; TK Maxx & New Look. During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.


Your day may include putting on overalls and painting, making props, styling mannequins and then rushing off to see the latest window at Selfridges. You'll find yourself running from a master class with an industry leader like Sir Philip Green to print off an important design concept before the deadline.

You may be dressing mannequins around the Academy using a selection of merchandise or creating your own couture costume from lengths of fabric. No one day is the same at the FRA and you will continually be set new and different challenges.

This course includes a three week internship at a high street brand aimed at developing on the job skills to enable graduates to go straight into the workplace with unrivalled hands on experience.

Students have had the opportunity to design the windows for Topshops flagship store at Oxford Circus. They were briefed by the Creative Manger and given examples of the products that would be on display.

Working in pairs they were then tasked with designing the window scheme, they had to consider props, colour scheme and mannequin styling. Once the concept was developed and created, the students had the opportunity to install the window over night with the VM team.

Over 60% of graduating students are employed in VM roles as either a Creative Assistant, part of the in-store VM team, Mannequin Dressing Specialist, Prop Maker or Graphic Designer. Other students may choose to continue their studies at university.

Awarding Body: University Arts London

Age Requirement: 18+

Start date: Week commencing 11th September 2017 *Induction will commence from the 4th of September 2017.

Course duration: One year full time, two days per week

Entry Criteria:  1 A-Level or the equivalent grade C or above and 5 GCSE’s grade 4/5-9 including Maths and English or 5 GCSE's A*-C grade including Maths and English, or a BTEC National Diploma or NVQ level 3, or a one year one year foundation diploma in Art and Design plus 5 GCSE’s grade 4/5-9 including Maths and English or 5 GCSE's A*-C grade including Maths and English. Please provide us with a NARIC Statement of Comparability, if you have any non-UK qualifications. We will not be able to process your application without this information.

Applicant Guidance: Applicants should have awareness of fashion trends and an interest in store and window design

Fees: If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.

If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees page. Advanced Learning Loans will be available for anyone aged 19 or over. Click this link to find out more about course fees.

Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.

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Meet The Tutor

Meet The Tutor

Tony Morgan, Merchandising Tutor.

Tony spent 18 years as a Creative Manager at Selfridges which took him around the globe sourcing new and innovative approaches to VM as well as directing the buyers with their range planning. He wrote the VM course that he leads and teaches on. Tony also often lectures and consults abroad and is the author of two books specialising in Visual Merchandising.



Jade Azhar, Graduated 2010, works at Burberry as a Visual Merchandiser.

“I was fortunate enough to be employed by Burberry, whom I’d completed work experience with as part of my course. I began as a VM assistant and quickly thereafter was promoted to Visual Merchandiser based in the UK and working in Europe when necessary. I now look after Beauty VM in the UK and my most recent progression with Burberry sees me taking my expertise to the Middle East to oversee an area there."



Tzara Plummer, works at M&S as a Visual Merchandiser.

"After graduating from The FRA I received the Visual Merchandising Student of the year award and went on to work for M&S, I was soon recognised for my level of work and was promoted to a larger store to manage the team there. None of this would have been possible without The Fashion Retail Academy and staff."

Meet the Visual Merchandiser

Meet the Visual Merchandiser

Alexander Wells-Greco, Head of Visual Merchandising at Harrods.

“I’ve been at Harrods now for almost 7 years and being Head of Visual Merchandising, working across fashion, accessories and beauty, I can honestly say no two days are ever the same. It’s this variety of work that my role entails that makes it so interesting and motivating. My role involves ensuring the store is always looking its best, from the famous Brompton Road windows to in-store displays and listening to the business needs whilst also being creative and coming up with new concepts – merging the two is no easy task so striking the balance is a skill I’ve learnt over the years and something I enjoy very much – seeing the commercial and creative aspects of the business come together is very satisfying. Having worked in five of the world’s major cities – London/Shanghai/New York/Venice/Milan – has resulted in me adopting a global mind-set which, along with my experience of single brand, wholesale, multi-store and department store retail, makes for invaluable qualities anyone looking to peruse a career in visual merchandising should strive to achieve”.

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