Textile Forum launches Cycle Chic design competition with the FRA

Cycle Chic design competition

Textile Forum, the luxury fabric exhibition, is collaborating with the Fashion Retail Academy (FRA) and sponsors HSBC Bank and Ringhart Fabrics, the shirtings specialist, in a competition for students to create a shirt that will encourage city workers to cycle to meetings.

“This innovative competition captures the increasing interest in cycling and also provides a great opportunity for Textile Forum and our sponsors to work with the next generation of fabric buyers and designers,” says Linda Laderman, co-founder of Textile Forum.

HSBC’s involvement extends its support of British business and the fashion sector. “It enables us to further engender young design talent and promote British manufacturers,” says Sally Spencer, area commercial director for HSBC Kensington. Spencer will be organising HSBC bank staff to participate in focus groups that will assist students with their research.
“We are delighted that our cycle fabric sparked off an idea that will provide a very practical project and we can’t wait to see just how creative the students can be with luxury shirtings,” says Mayur Tejura of Ringhart Fabrics.

Emily Ford-Halliday, a course leader and curriculum manager at FRA, says she will be looking for designs that “work well ‘out of the saddle’ in the office, but are practical enough to wear when cycling.”

The first stage in the competition will require all students on the extended diploma fashion and clothing course to produce research, sketches and designs utilising Ringhart Fabrics’ cycle print and complementary plain fabrics, plus a sewn garment in a basic white cloth. Fifteen students will then be selected to pitch their concepts to a judging panel of industry experts, who will select five finalists whose designs will be produced by a specialist UK shirt-maker in Ringhart Fabrics’ cloth.

The finalists’ shirts will be displayed at a networking event at HSBC’s offices in Pall Mall, London, in February 2015, where the judges will select a winner, whose prize will include work experience. The winning design will be displayed at Textile Forum’s show on 4-5 March 2015 at One Marylebone, London.

More information on our Level 3 Fashion Design course can be found here.