Kickstart your career in fashion marketing and communications with specialist diploma, accelerated undergraduate degree or postgraduate degree at the Fashion Retail Academy.
At the home of fashion's next generation, our fashion marketing and communications courses prepare you for fashion industry roles in PR, digital marketing, email marketing, SEO or social media management. Whilst studying at the FRA, you’ll also have masterclasses, workshops and industry engagement with some of our 250+ brand partners built into your course.
Our courses
Our fashion marketing and communications courses are some of the fastest routes to a career in the fashion industry. We work in collaboration with our brand partners to deliver unparalleled industry enrichment, ranging from masterclasses to mentoring and work placements, so you'll have the opportunity to build industry contacts and put your skills and knowledge into practice ahead of employment.
Level 3 Fashion Business
On our Level 3 Fashion Business diploma, you'll take an in-depth look at the fundamental functions of the fashion industry from head office to shop floor. You'll discover all the roles that make up a fashion business, including marketing, and learn the importance of understanding customer behaviour to build marketing plans.
Level 4 Digital Marketing for Fashion
Studying Level 4 Digital Marketing for Fashion, you’ll develop an in-depth understanding of how fashion marketing strategies are created and implemented by fashion brands. You'll learn all about online fashion marketing, about the different areas of digital marketing (such as SEO and digital marketing metrics), and how to effectively target customers.
Level 4 Fashion Retail (with Marketing)
Level 4 Fashion Retail (with Marketing) explores the functions of retail operations and store management, investigating the internal and external factors that influence fashion businesses across the world. Develop skills to understand purchase decisions, marketing and branding and learn how good customer service and quality assurance lead to increased brand loyalty.
BA (Hons) Marketing & Communications for Fashion
BA (Hons) Marketing & Communications for Fashion will teach you the skills you need to design effective marketing campaigns. You'll learn the essential knowledge for a successful career in digital marketing, PR and online fashion marketing. We’ll teach you to combine your creative and analytical expertise to identify new opportunities for brands to communicate with their audiences.
MA International Fashion Marketing & Communications
Studying our new postgraduate MA in International Fashion Marketing & Communications, you'll gain a deep understanding of historic and contemporary global marketing theories and practices and learn what makes luxury brands successful in a competitive environment. Develop skills in brand and agency management, global marketing strategy and creative development.
What will I learn on a marketing course at the FRA?
Key marketing skills you will learn:
- Strategic marketing planning – understand how to create and deliver effective marketing campaigns
- Social media management and content creation – plan, produce, and optimise content across platforms
- Visual communication and brand storytelling – build strong brand identities and engaging campaigns
- Consumer behaviour in the fashion industry – analyse how customers shop, think, and interact with brands
Digital marketing skills you will gain:
- Email marketing – create targeted campaigns to engage and retain customers
- Content marketing – develop content strategies that drive traffic and sales
- Search engine optimisation (SEO) – improve website visibility and performance in search engines
What are my progression options?
At the Fashion Retail Academy (FRA), you can study a range of fashion marketing and communication courses designed to support you at every stage of your career.
Course progression in fashion marketing:
- Level 2 Fashion & Retail and Level 3 Fashion Business courses – build a strong foundation in fashion retail, including an introduction to marketing and communication
- Level 4 Fashion Marketing diplomas – develop specialist skills in fashion marketing, branding, and digital communication
- Undergraduate degree programmes – gain in-depth knowledge and practical experience in fashion marketing and communication
- Postgraduate courses – specialise further in areas such as international fashion marketing
Whether you're starting your journey or advancing your studies, FRA offers a clear progression pathway to help you build a successful career in fashion marketing.
What kind of career could a marketing course at the FRA lead to?
When you graduate from one of our marketing courses, you'll be ready to start a career as a:
- Social media assistant
- Digital marketing assistant
- Events assistant
- PR assistant
- Content marketing assistant
- Editorial assistant at a magazine
- Communications assistant
Find out more about what it's like to work in fashion marketing here.
Do you need a fashion background to study fashion marketing?
No, you don’t need a fashion background to apply to our courses. What matters most is your interest in fashion, creativity, and marketing, along with a willingness to learn and develop new skills.
Will I gain practical experience during the course?
Yes, our fashion marketing courses are designed to be career-focused and hands-on. You will:
- Work on live industry projects and real marketing briefs
- Build a professional portfolio to showcase your work to employers
- Take part in industry enrichment opportunities, such as work placements or mentoring
- Gain practical skills in social media, content creation, branding, and digital marketing
Why study a fashion marketing degree in London?
London is a global fashion hub, making it one of the best places to study a fashion marketing degree. You’ll benefit from:
- Access to leading fashion brands and retailers
- Opportunities to attend industry events, fashion shows, and networking opportunities
- A vibrant, creative environment at the heart of the UK fashion industry
Why Choose The FRA?
There are many reasons to choose to study a fashion marketing course at the FRA!
- We work with over 250 brand partners to provide industry enrichment, such as mentorship, internships and projects
- 94% of our FE students are in work or further study within 6 months of finishing their course
- Our courses are designed in collaboration with our brand partners to ensure you learn the skills that the industry is looking for
- Our undergraduate degrees are 2-year accelerated courses, meaning that you save time and money compared to a traditional degree
- Study 2 days per week at our central London campus
Studying at the Fashion Retail Academy was an amazing experience. I made so many friends and learnt a lot about industry. I started an internship I found through the FRA Careers Platform. My confidence has improved massively!
Danielle
Level 4 Digital Marketing
My course helped me decide the career path I wanted to take. They send out regular emails with new job and internship opportunities, and I landed a great internship which boosted my CV. I am now talking to a digital marketing company about a potential job offer! It has been an incredible experience and I couldn’t recommend the Fashion Retail Academy enough.
Rebecca
Level 4 Digital Marketing
Choosing my course and the Fashion Retail Academy was the best decision I’ve ever made! The opportunities offered to the students are one of a kind, and the industry contacts I made along the way are the reason I have my job now.
Jessica
Level 4 Digital Marketing alumni and Online Production Assistant at Miss Selfridge
I have learnt so much since starting at the Fashion Retail Academy. My skills, knowledge and confidence in all areas of fashion have advanced, and I have gained lifelong friendships along the way. The experiences and opportunities made available to me through connections to the industry have been so valuable to my career progression!
Silva
BA (Hons) Marketing & Communication for Fashion
My time at the Fashion Retail Academy has been extremely valuable to me. What sets the Academy apart from the rest is the industry connections: from industry mentors, work placements, job and intern opportunities. Without these, I wouldn’t have had the skills, experience or confidence needed to be in industry. Thank you FRA!
Abbie
BA (Hons) Marketing & Communication for Fashion
I really loved the connections I made, not only with my peers but with my tutors too! Going to the Fashion Retail Academy has given me industry experience that has definitely helped me prepare for the future.
Aisha
BA (Hons) Marketing & Communication for Fashion
