Kickstart your career in fashion marketing and communications with specialist diploma, accelerated undergraduate degree or postgraduate degree at the Fashion Retail Academy.
Our fashion marketing and communications courses prepare you for fashion industry roles in PR, digital marketing, email marketing, SEO or social media management. Whilst studying at the FRA, you’ll also have masterclasses, workshops and industry engagement with some of our 250+ brand partners built into your course.
Our courses
Our fashion marketing and communications courses are some of the fastest routes to a career in the fashion industry. We work in collaboration with our brand partners to deliver unparalleled industry enrichment, ranging from masterclasses to mentoring and work placements, so you'll have the opportunity to build industry contacts and put your skills and knowledge into practice ahead of employment.
Level 3 Fashion Retail
On our Level 3 Fashion Retail diploma, you'll take an in-depth look at the fundamental functions of the fashion industry from head office to shop floor. You'll discover all the roles that make up a fashion business, including marketing, and learn the importance of understanding customer behaviour to build marketing plans.
Level 4 Digital Marketing for Fashion
Studying Level 4 Digital Marketing for Fashion, you’ll develop an in-depth understanding of how fashion marketing strategies are created and implemented by fashion brands. You'll learn all about online fashion marketing, about the different areas of digital marketing (such as SEO and digital marketing metrics), and how to effectively target customers.
Level 4 Fashion Retail (with Marketing)
Level 4 Fashion Retail (with Marketing) explores the functions of retail operations and store management, investigating the internal and external factors that influence fashion businesses across the world. Develop skills to understand purchase decisions, marketing and branding and learn how good customer service and quality assurance lead to increased brand loyalty.
BA (Hons) Marketing & Communications for Fashion
BA (Hons) Marketing & Communications for Fashion will teach you the skills you need to design effective marketing campaigns. You'll learn the essential knowledge for a successful career in digital marketing, PR and online fashion marketing. We’ll teach you to combine your creative and analytical expertise to identify new opportunities for brands to communicate with their audiences.
MA International Fashion Marketing & Communications
Studying our new postgraduate MA in International Fashion Marketing & Communications, you'll gain a deep understanding of historic and contemporary global marketing theories and practices and learn what makes luxury brands successful in a competitive environment. Develop skills in brand and agency management, global marketing strategy and creative development.
What will I learn on a marketing course at the FRA?
Depending on the level of course, you'll learn all about the world of fashion marketing, PR, events and communications. Depending on which course you choose, you'll graduate equipped with the latest skills and knowledge in strategic marketing planning, social media management and visual communication.
You'll learn digital skills ranging from email and content marketing to SEO, and traditional marketing practices such as brand management, public relations and events planning. On our degrees, you'll complete core modules such as Entrepreneurial Practice and Consumer Behaviour.
What are my progression options?
We have a range of courses in fashion marketing and communication at the FRA. If you start with a Level 2 or Level 3 course in fashion retail (which includes marketing), you can progress onto one of our Level 4 courses or degree programmes. If you have completed your undergraduate degree, we also offer a postgraduate marketing course that will allow you to specialise in international and luxury marketing.
What kind of career could a marketing course at the FRA lead to?
When you graduate from one of our marketing courses, you'll be ready to start a career as a:
- Social media assistant
- Digital marketing assistant
- Events assistant
- PR assistant
- Content marketing assistant
- Editorial assistant at a magazine
- Communications assistant
Find out more about what it's like to work in fashion marketing here.
Studying at the Fashion Retail Academy was an amazing experience. I made so many friends and learnt a lot about industry. I started an internship I found through the FRA Careers Platform. My confidence has improved massively!
Danielle
Level 4 Digital Marketing
My course helped me decide the career path I wanted to take. They send out regular emails with new job and internship opportunities, and I landed a great internship which boosted my CV. I am now talking to a digital marketing company about a potential job offer! It has been an incredible experience and I couldn’t recommend the Fashion Retail Academy enough.
Rebecca
Level 4 Digital Marketing
Choosing my course and the Fashion Retail Academy was the best decision I’ve ever made! The opportunities offered to the students are one of a kind, and the industry contacts I made along the way are the reason I have my job now.
Jessica
Level 4 Digital Marketing alumni and Online Production Assistant at Miss Selfridge
I have learnt so much since starting at the Fashion Retail Academy. My skills, knowledge and confidence in all areas of fashion have advanced, and I have gained lifelong friendships along the way. The experiences and opportunities made available to me through connections to the industry have been so valuable to my career progression!
Silva
BA (Hons) Marketing & Communication for Fashion
My time at the Fashion Retail Academy has been extremely valuable to me. What sets the Academy apart from the rest is the industry connections: from industry mentors, work placements, job and intern opportunities. Without these, I wouldn’t have had the skills, experience or confidence needed to be in industry. Thank you FRA!
Abbie
BA (Hons) Marketing & Communication for Fashion
I really loved the connections I made, not only with my peers but with my tutors too! Going to the Fashion Retail Academy has given me industry experience that has definitely helped me prepare for the future.
Aisha
BA (Hons) Marketing & Communication for Fashion
