SHORT COURSE: SOCIAL MEDIA FOR FASHION
This course is an introduction to the world of social media, key platforms and metrics, and the content process from strategy and planning to creation and execution.
- Learn how to optimise social media tools for the fashion industry
- Gain practical insight from social media professionals
- Develop skills in social strategy, content and platform management
Overview
This short course is a comprehensive overview of the modern social media landscape, exploring key platforms, industry terminology and how algorithms influence discovery, engagement and social commerce across fashion brands.
Explore how social media drives sales and growth through influencer and affiliate marketing and receive an introduction to the content process from strategy and planning through to execution, covering storytelling, content calendars and platform-specific approaches. Discover emerging trends shaping the industry, such as the creator economy, social search and AI-led discovery.
TUTORS
Simone Niles
Simone is a London based digital media creative specialising in social media and short form content, with a background in fashion and visual communication. She has created social and visual campaigns for fashion and beauty brands across Instagram, TikTok and YouTube, while running a freelance digital agency. She also lectures in Fashion Retail Business and Marketing at the Fashion Retail Academy.
Melissa Lim
Melissa is a global AI marketing strategist and lecturer with senior leadership experience across North America, Europe and Asia. She has led brand innovation and high impact digital strategies for NHS, L’Oréal, Google, Meta and Sony. She now combines industry practice with education as a part time Digital Marketing lecturer at the Fashion Retail Academy.
Course details
Want to know more?
Get in touch with our team if you have any questions:
Email: [email protected]
Phone: 020 7307 2350
