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6th February 2025
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Date 27th May 2026
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All information is accurate at the time of publication. Please check individual course pages for the most up-to-date information.
Would you love to work on exciting projects? Are you passionate about the fashion business and social media trends? Our Level 3 Fashion Business Diploma students recently took on an exciting industry-style challenge and the results were incredible. Hear about the project and the winners below!
Level 3 Fashion Business Project: TikTok Style Experience at Outernet
Our second-year Level 3 Fashion Business students were challenged to create and pitch a collaboration concept for an immersive TikTok activation at Outernet London.
Working in creative studio teams, students designed a real-world experience inspired by digital culture - creating concepts that felt authentically TikTok while capturing Gen Z attention through interaction, visuals and shareable moments.
Each team developed a full “Immersive Experience Pack”, including:
- A clear concept and narrative
- Audience journey planning (arrival, interaction and exit)
- Screen content and visual direction
- Interactive elements such as QR codes and user-generated content
- Gen Z rationale and brand alignment
- A final pitch delivered to industry professionals
Our Winners
Wiktoria & Patrycja won the challenge with their concept: Gisou x TikTok x Outernet.
After being shortlisted, they were selected as the winning team for their fully immersive “Honey Universe”, transforming Outernet into a glowing, interactive Gisou world inspired by the brand’s Mirsalehi honey.
Visitors would step into a golden environment filled with flowing visuals, motion-reactive screens and AR elements designed to create memorable, shareable experiences.
The brief was completed over two days, during which the team developed an experiential concept centred around a TikTok-style activation at Outernet. Their idea focused on Gisou products currently trending on social media, and they delivered a confident, well-structured pitch that impressed the judging panel.
Check it out:
I am very proud of them both. Their work ethic, professionalism and creativity make them a pleasure to work with! - Melanie Long, Level 3 Fashion Business Group Lead
Why They Were Selected as Winners
Their concept stood out for being both creatively ambitious and commercially aware, showing a strong understanding of how brands can move from FYP to IRL.
The judges were impressed by:
- A strong and cohesive concept across visuals, interaction and storytelling
- Immersive and interactive features including QR-triggered TikTok filters and content creation zones
- A clear understanding of Gen Z trends, shareability and user-generated content
- A thoughtfully planned audience journey from arrival to exit
- Commercial awareness through integrated retail opportunities and brand storytelling
- A visually impactful experience designed for large-scale digital screens and social media capture
Ready to create projects like this? Explore our Level 3 Fashion Business Diploma and apply today!
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