Undergraduate BA (Hons) Marketing & Communications for Fashion

Our BA (Hons) Marketing & Communications for Fashion degree course provides you with the most current knowledge and skills needed for a successful career in fashion marketing.

You’ll learn the vital function that marketing and communications have in all fashion businesses and the role they play to maximise sales and profits. 

We’ll teach you the theories that underpin marketing principles and concepts. You’ll develop the technical, communication and aesthetic skills to help you produce and implement effective marketing strategies. We’ll also show you methods for problem-solving to tight deadlines.

Throughout your BA Fashion Marketing degree, you’ll discover how analysing and interpreting data can help you understand consumers, and how to use this information to identify new marketing and selling opportunities. Through the use of creative and analytical skills, you’ll learn how marketing teams play a crucial role in deciding which products are designed, produced and sold by brands. You'll also understand how communications are pivotal in brand positioning and consumer perception.

The growth of digital technologies has transformed the fashion marketing sector across the world. Our Fashion and Marketing degree course covers both traditional and emerging marketing techniques. We'll teach you the cutting-edge knowledge you need to stand out in job applications and interviews. You’ll learn about the advancements in social media, web design, advertising and customer insight.

STUDY FASHION MARKETING IN LONDON

Study fashion marketing in London, with the Fashion Retail Academy. Located in the heart of one of the world’s fashion capitals, you’ll experience a thriving city with an abundance of art and culture.

Our accelerated degrees are taught over three teaching semesters a year instead of the traditional two. This means you'll learn the same academic content as a three-year course, whilst saving on tuition fees and living costs. You can also start your career a year earlier than your peers. 

*This course is subject to change following our re-validation for 2023-24

Our BA (Hons) Marketing & Communications for Fashion course includes five fashion marketing modules. We teach these alongside the common modules for all our degree courses.

BA (Hons) Marketing & Communications core modules

• Marketing Fundamentals: Learn the theory behind fashion marketing and retailing. Develop a critical understanding of fashion marketing through environmental analysis, segmentation, targeting, positioning and consumer behaviour.
• Creative Digital Skills: Develop digital skills in a fashion context, including social media, blogging, publishing and web design.
• Visual Communications: Explore the inner workings of communication within the fashion industry, and how businesses interact with consumers. Learn to express ideas professionally and effectively.
• Promotions, PR and Communication: Build the knowledge and skills to develop PR activities that work for the fashion industry. Learn to identify and analyse audiences, how to create personality and how to communicate and manage image through PR.
• Digital and Social Media Marketing: Examine new media communication campaigns used to generate awareness and sales for fashion retail. Learn how to create integrated marketing communication strategies that maximise sales and profits.

Common modules taught across each degree

• Cultural and Contextual Studies: Research the history of fashion, exploring the effects of geographic and cultural influences. Examine the rise of technology, sustainability and corporate social responsibility, and how these affect the industry at both a strategic and operational level.
• Consumer Behaviour: Study the cultural, social, personal and economic behaviours that drive consumers to purchase. Learn how brands can capitalise on this to maximise profits.
• Fashion Retail Landscape and Environment: Understand the complex, diverse and continuously changing retail environment. Discover the influence of digital technology on physical stores.
• Internalisation and Globalisation: Learn about the diversity, complexity and vibrancy of the international business landscape for fashion. Discover how to manage a single, global brand.
• Data and Analytics in Business: Discover how to use analytics to support an evidence-based approach to decision-making. Learn how to use business data to improve objectives and sales.
• Professional Strategies: Improve professional skills and reflective practice through CV and LinkedIn writing classes and interview skills workshops. Learn to create a range of self-promotional material including websites and online portfolios.

*Course structures and modules can change as part of our curriculum enhancement and review processes

We work with over 140 brands at the FRA. Each of our degree courses includes practical, industry-focused content taught by some of fashion’s biggest names to give you valuable skills and work experience.

INDUSTRY MENTOR

We match every undergraduate student with their own dedicated industry mentor. You’ll meet a minimum of once a term, and they’ll be there to support and guide you, and give you insight into working life. They’ll share their professional experience and personal connections to top names in fashion. Current students are working with mentors from brands like Jigsaw, Whistles, Burberry and Lipsy.

INDUSTRY EXPERIENCE

As part of our undergraduate programmes, you’ll have industry experience with one of our partner brands each year. You’ll be assigned to an industry manager either individually or as a small group, and you’ll work remotely or in the office. You’ll be given tasks to complete, providing you with an understanding of a specific job role and its place within an organisation. You could be working in a single team, or across multiple areas of the business.

In your first year, you’ll complete three weeks of experience. In your second year, this will be extended to two days a week over three months. You’ll earn practical, professional skills that give a valuable boost to your CV.

YOU 2.0 ASSESSMENT CENTRE BOOTCAMP 

All graduating students will pass through our unique assessment centre bootcamp, designed to give you experience of industry interviews and assessment days. You’ll learn what to expect and how to prepare for interviews. We’ll teach you how to stand out from the crowd, so you'll know exactly what talent acquisition teams are looking for and feel confident applying for industry roles.

When you graduate from one of our accelerated degree programmes, you'll be ready to progress straight into employment in the fashion industry.

Previous graduates from BA (Hons) Marketing & Communications for Fashion are now working in a wide variety of job roles, including:

• PR Assistant: in-house and agency
• Social Media Assistant
• Digital Marketing Assistant
• Events Assistant
• Content Marketing Assistant
• Marketing Analysts
• Fashion Styling Assistant
• Fashion Assistant at a magazine

We've noticed a huge demand for employees with digital skills in the fashion industry, and many potential opportunities for rapid career progression for strong candidates.

All applications are processed through UCAS.

UCAS Code: MAC1

Our offers are usually between 104 and 120 UCAS points for our undergraduate courses, from Level 3 equivalent qualifications such as:

• A levels
• a BTEC Extended Diploma
• a Foundation Diploma

You can check how many points your qualifications are worth using the online UCAS Tariff Calculator.

For more details on applying for our undergraduate degrees, please see our Undergraduate Application Process.

Due to the creative nature of our courses, you'll be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you're predicted fewer than 104 UCAS points, thinking about transferring from another institution, or if you have other qualifications or professional experience.

International Students

We are currently unable to accept international applications for our undergraduate degree courses. If you'd like to study at the Fashion Retail Academy, please apply for one of our Level 4 diploma programmes. 

Course fees

• £11,100 per year
• Student tuition and maintenance loans are available

Fees & Funding

Our undergraduate degree programmes have been exclusively developed in partnership with Falmouth University.

All our undergraduate courses are taught at our Central London campus by our team of leading academics and industry professionals. Throughout your studies, you will be part of Falmouth University's Student Union and have access to their library facilities alongside our own. Upon graduation, your degree will be awarded by Falmouth University at a Fashion Retail Academy graduation ceremony.

2022-2023 

YEAR 1

• Freshers week: 12 September
• Start of term: 19 September
• Winter Holidays: 12 December 2022 - 20 January 2023
• Start of term: 23 January
• Spring Holidays: 3 - 14 April
• Students return: 17 April
• Summer Holidays: 1 - 26 May
• Start of term: 29 May
• End of term: 18 August
• Work Placement: 21 August - 8 September

YEAR 2

• Start of term: 19 September
• Winter Holidays: 12 December 2022 - 20 January 2023
• Start of term: 23 January
• Spring Holidays: 3 - 14 April
• Students return: 17 April
• Summer Holidays: 1 - 5 May
• Work Placement: 8 - 26 May
• Start of term: 29 May
• End of term: 18 August

*Term Dates are subject to change 

Darcy Amiss - 'Zara Marketing Fundamentals Report'

importance of marketing in generating customer value

linking the customer, the product and the experience 

analysis and evaluation of strategies

recommendations for future campaigns

From September 2024, the Fashion Retail Academy will be located at our new campus at Electra House in Moorgate, Central London.   

The listed building is currently undergoing a £30 million refurbishment, created to our exact specifications.    

There will be:   

• 8 floors (Electra House is double the size of our current campus)  
• A bigger library and more workspaces  
• 35 classrooms  
• Bespoke studio spaces  
• 6 lecture theatres  
• Dedicated fashion design wing  
• IT hub and self-service laptop lockers  
• "Speakeasy" student common room and on-site cafe  
• 2 specialist exhibition and event spaces  
• Wellness spaces and communal areas  
• Discovery nook  

Moorgate has excellent transport links to the rest of London and beyond, and Electra House is situated directly across from Moorgate tube station. There is a bus stop outside the building, and Liverpool Street Station is a short walk away. 

Students starting their course in September 2023 will start at our Gresse Street campus and move to Electra House for their second year. We will be there to support you throughout the transition, and provide any help and guidance wherever needed.   

Click here for more information about Electra House and how our new campus will benefit you.