Fashion Designers usually specialise in a specific area like womenswear, menswear, childrenswear, footwear or lingerie. They are employed everywhere from high street stores to luxury designer labels.
Responsible for choosing fabrics and testing designs, Garment Technologists transform clothing designs into practical, saleable garments. There is currently a high demand for Garment Technologists in the industry.
Fashion Merchandisers work closely with Buyers, using data to inform decisions on range lines, colours, price points and stock distribution. Merchandisers are at the heart of a fashion business
Fashion Marketers oversee product promotion and work to raise brand awareness. They design marketing and advertising strategies to drive sales and boost revenue, using the marketing mix to successfully meet their customers needs.
PR & Communications Officer
Public Relations specialists help brands and businesses build and maintain a favourable public image. They don’t typically pay for publicity or coverage, instead, they use creative methods to keep their company in the public eye.
Social Media Manager
The Social Media team manages a brand’s strategy online to drive awareness, traffic, engagement and conversion rates. It’s an offshoot of the marketing department that has hugely increased in importance over the last few years.
Fashion Event Managers plan and organise events including fashion shows, fashion week parties, store openings, product launches, trade shows and influencer trips. They’re often responsible for managing logistics, delivering events on time and within budget.
Visual Merchandisers are responsible for designing and building in-store and online displays, layouts and designs, using their creative skills to communicate a brand visually to maximise product sales.
Wider Industry Roles
Writing for major magazines, small publications or bloggers, Fashion Journalists research the latest fashion trends, brands and styles to create interesting news content. They work alongside stylists and creative directors, interviewing celebrities and fashion designers and attend fashion shows, photoshoots and other events to report on them.
Trend forecasters analyse data and follow patterns of trends, providing designers and brands with a ‘vision’ of the future. They follow social, cultural and ethical shifts and predict how these will affect consumer behaviour and demand
Fashion stylists work for individuals or clothing brands. They create looks that fit an artistic vision; choosing and coordinating outfits for models in photoshoots or catwalk shows, actors in television and film or celebrities on the red carpet. They can also work in-store or freelance as fashion advisors.