
Join the Fashion Retail Academy to gain real-world skills and exclusive industry experience, over just 2 days a week. Explore our wide-range of diplomas and apply today!
21st May 2025
Date 5th June 2025
All information is accurate at the time of publication. Please check individual course pages for the most up-to-date information.
We recently welcomed back FRA alumni Charlotte Mead to share her exciting journey since graduating from our BA (Hons) Marketing & Communication for Fashion degree in 2022. Just a few years on, Charlotte launched her own digital and social media agency, Atta Digital.
From her first steps into fashion marketing at the FRA to becoming a successful business owner, Charlotte's journey is one that shows passion, creativity and determination. Discover how she built her brand, what it's like to run your own agency, and the advice she has for aspiring marketers.
Launched in January, Atta Digital is a creative digital marketing agency focused on enhancing brand visibility and engagement through tailored social strategies. Their services include:
Since launching, Atta Digital has worked with brands such as Hair by Molly Mae, David Lloyd, Paddock Passion, and The Lash House.
As the founder, Charlotte leads all strategy, content and client relationships. With a strong background in marketing and a deep understanding of digital trends, she develops high-quality, creative campaigns that align with brand identity and deliver measurable results.
Her background in digital marketing spans across industries, and her strategic mindset ensures every piece of content serves a purpose.
Charlotte discovered the FRA at age 15 and instantly knew it was the right path for her.
I feel like I really did go from a really young girl, 15, just outside of London where I live, to someone coming into London twice a week, meeting new people from Essex, Kent, all over. My family has always said to me "you grew up so quickly!" I do think the FRA shaped a huge part of who I am today. - Charlotte Mead, Level 3 Fashion Retail & BA (Hons) Marketing & Communication for Fashion alumni
She began her journey on our Level 3 Fashion Retail Diploma, drawn by its creative and hands-on approach. Charlotte loved strategy-based learning - being creative with purpose.
She later progressed to the BA (Hons) Marketing & Communication for Fashion accelerated two-year degree. She credits the practical and industry-focused nature of the FRA with giving her a solid foundation in her career.
While studying, Charlotte completed an internship at Space NK, gaining real-world experience that allowed her to apply her academic learning to a live business environment.
Before even receiving her final degree results, Charlotte secured her first marketing role at DHL. Although it focused on website content, she was drawn to the world of social media. After two years at DHL, and some experience in micro-influencing from ages 16 to 18, she pivoted to a more creative direction.
She then became Digital Marketing Executive at a lighting company known for set designs at major events like Glastonbury and Adele's live shows, where she managed their entire social media presence.
Despite the exciting roles, Charlotte felt a strong instinct to create something of her own. Having already gone viral a few times, she had the confidence and understanding of the market to launch her own agency.
She explained how it was scary, especially as she'd worked so hard to save money, but with the support of friends and family, and knowing she'll never be this young again, she knew she could do it!
Charlotte's advice for others starting out:
Charlotte is getting ready for a busy summer! She'll be flying to Monaco to create content for F1's Grand Prix VIP experiences and also covering Silverstone's pop-up, glamping hotel for the UK Grand Prix.
With growing demand, she's already hired her first part-time team member - Sophie, a current FRA student. Charlotte's long term goal is to expand her team so she can take on more clients without compromising on quality.
Running a business hasn't come without its hurdles. Charlotte talks about challenges such as:
Charlotte talks about how she struggled finding the balance between being nice and protecting her business. No one in her family owned a business, so she had to figure things out on her own.
Hear more from Charlotte in our 'Behind-the-Scenes' podcast, where she shares more about her journey at the FRA, what it's like to run a marketing agency and top tips for those wanting to launch their own brand one day!
Here's a quick breakdown of the courses Charlotte studied during her time with the Fashion Retail Academy:
A two-year course exploring the diverse opportunities in the fashion industry - from head office to the shop floor. Covering areas like:
It's an ideal course for those looking to explore different areas of fashion business before specialising.
An accelerated two-year degree combining creative and technical skills needed for fashion marketing, including:
I really enjoyed it - there was not any part of it I didn’t enjoy. Even doing my degree work, I really really enjoyed it. - Charlotte Mead, FRA alumni and Atta Digital Founder
Charlotte advises those who are joining the FRA to make the most of the tutors as they have real industry experience. She explains how the FRA gives you hands-on opportunities that really prepare you for the working world.
It actually sets you up for what you actually need! - Charlotte, Level 3 Fashion Retail and BA (Hons) Marketing & Communication for Fashion alumni, Atta Digital Founder
She also shares how when you're interviewing, talk about your projects, the industry masterclasses and all the other experiences you gain from the FRA. It gives you something to stand out!
Charlotte's journey shows that with the right tools, support and determination, you can create your own path in the fashion industry. We're proud to call her FRA alumni and can't wait to see what's next for Atta Digital!
Start your own journey in fashion - explore our courses and start your own journey today!
Join the Fashion Retail Academy to gain real-world skills and exclusive industry experience, over just 2 days a week. Explore our wide-range of diplomas and apply today!
21st May 2025
One of the most frequent questions we get asked by prospective students is whether they should study our Level 3 Fashion Design, Level 3 Fashion Retail, or Level 3 Visual Communications & Styling course.
20th May 2025
Ready to turn your passion into a successful career? Start your journey with the Fashion Retail Academy and gain the skills, connections, and experience you need to succeed in the fashion industry.
8th November 2024