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Date 12th September 2025
All information is accurate at the time of publication. Please check individual course pages for the most up-to-date information.
Holly Binks, a recent graduate from our BA (Hons) Marketing & Communication for Fashion degree, worked on an exciting brand collaboration featuring SKIMS and lululemon - a concept that earned her a first-class grade of 77%!
Here's what inspired her idea, her key takeaways, next steps and advice for those considering the course:
For her project, Holly explored the key drivers between the surge in demand for the athleisure apparel in the UK womenswear market. She proposed a collaboration that would allow SKIMS to tap into the rapidly glowing athleisure sector, using the marketing theories, concepts and strategies she mastered during her degree.
Take a look:
I am a huge brand fan of SKIMS and am always inspired by its incredible marketing campaigns and innovative collaborations! I thought creating a brand collaboration using SKIMS would really enable me to express my creativity, and I knew it would be something I would enjoy creating and writing. - Holly Binks, BA (Hons) Marketing & Communication for Fashion graduate
One of Holly's biggest lessons from this self-managed module was the importance of time management.
Although this module gave us freedom it also challenged us in new ways of working - I definitely learnt how important time management is from doing it! - Holly Binks, FRA recent graduate
She also highlighted how the module allowed her to integrate everything she had learned across her studies and praised her tutors for their guidance:
My tutor was incredibly supportive in this module! Her insight and guidance truly supported me when completing my project to ensure I achieved the best of my potential. - Holly, BA (Hons) Marketing & Communication for Fashion alumni
Since graduating, Holly has secured her position as a PR Assistant at Orveon for Laura Mercier and bareMinerals, a role she started during her final semester.
I’m delighted and truly grateful to have already started a position as a PR Assistant for Laura Mercier and bareMinerals alongside my last semester! I look forward to continuing and progressing in this exciting role after I graduate from the FRA. - Holly Binks, BA (Hons) Marketing & Communication for Fashion graduate
Holly encourages anyone considering the BA (Hons) Marketing & Communication for Fashion degree to take the leap, as she shared:
"DO IT! Now working in the industry, I really can see that the insights and knowledge you learn from this course truly do reflect the industry and the opportunities this degree gives you to undertake industry placements are truly invaluable. Without having had the opportunity to complete these placements, I truly believe I would have never landed the role I have done. For me, this course was the best thing I could have done to begin my career!"
Do you want to earn an undergraduate degree while completing exciting projects like this? Explore our undergraduate degrees and apply now!
At the FRA, we provide our students with exciting, real-world projects that are creative, challenging and industry-relevant. One recent example of this is a project completed by Mia Laslett, one of our current BA (Hons) Marketing and Communication for Fashion students.
14th August 2025
What will fashion look like in 2030? We recently spoke with Yasmin Bramble, a BA (Hons) Buying & Merchandising student, who created an exciting project forecasting what fashion could look like by the year 2030. Here's a look at her project!
28th August 2025
We recently caught up with Archie Read, a student who has just completed the Level 3 Fashion Retail Diploma at the Fashion Retail Academy. He told us all about his impressive Final Major Project - how he came up with his idea, what the experience was like, and what he learned along the way.
21st August 2025
