Your Future in Fashion: Introducing Level 4 Fashion Retail (with Marketing)

Whether you’re an aspiring buyer or a visual merchandiser in the making, succeeding in fashion means keeping up with the ever-changing retail industry. Our new Level 4 Fashion Retail (with Marketing) Diploma has been carefully designed to provide you with a comprehensive overview of the industry, to give you the best chance of succeeding in a range of roles.

This well-rounded, varied and wide-ranging course takes one year to complete. You'll study the whole lifecycle of a product from head office to shop floor. If you’re looking to get into fashion retail, our Level 4 Fashion Retail (with Marketing) Diploma can help get you there.

Level 4 Fashion Retail (with Marketing) Course Content

We created this course to teach our students a solid base of knowledge, spanning the entire fashion retail supply chain. Whatever you choose to do next, you’ll be well-informed about what’s happening elsewhere in the industry. Ultimately, you’ll gain a clear picture of the retail landscape, all the way from concept to consumer.

You’ll learn about key areas of the industry including store operations, management and data analytics, alongside modules on:

• Buying
• Visual merchandising
• Merchandising
• Digital skills and technologies

Your course will begin with a module to develop your understanding of the history of fashion retail and its cultural influences. You’ll discover the fundamentals of consumer behaviour and buying habits, learning how to increase customer loyalty using marketing and branding. We'll introduce you to core digital marketing principles such as analytics, and you'll start to appreciate how customers consume brand messaging across platforms. Throughout the course, you'll learn about the commercial challenges fashion brands face, and how to analyse data to inform business strategy.

The course is highly practical, and you'll develop all the skills you need to transition seamlessly from college to a successful career. As well as classroom lessons, we'll give you interview training and guidance on creating your professional portfolio.

Another fantastic element of the course is our Future Pathways Programme, which is a 3-week, full-time schedule of industry engagement activities to help you build your professional network and improve your skills and knowledge further.

You'll also benefit from talks, masterclasses and industry-set projects integrated throughout your course. These experiences will help you stand out from the competition during the competitive job application process.

Job Progression

Our Level 4 Fashion Retail (with Marketing) course sets you up for a range of job opportunities throughout the fashion retail supply chain. When you finish studying with us, you’ll be qualified for a number of roles, including (but not limited to):

• Buying Admin Assistant
• Merchandising Admin Assistant
• Digital Marketing Assistant
• Visual Merchandising Assistant

Entrepreneurship is an increasingly popular route in fashion and retail, and this course also thoroughly prepares you for setting up your own fashion label or business. You’ll have exclusive insight into how to identify potential target markets and implement a successful business plan to help give you a kickstart in those crucial early stages.

Benefits of Studying at the Fashion Retail Academy

We’re dedicated to future-proofing our students by teaching them the knowledge and practical skills they need to succeed in their first fashion retail role and beyond. The fashion retail industry is evolving at an extremely fast pace, and we want to create passionate graduates who have the best chance of thriving in their careers.

We maintain strong connections with the retail industry, working with over +250 trusted brands partners. We work together to make all of our courses as relevant and up-to-date as possible. Our practical, vocational courses thoroughly prepare our students for the world of work. 

We design our courses to fit in with your current lifestyle, whether you’re coming straight from school or changing careers while already working. We'll timetable your lessons over two full days a week, so you can continue part-time work alongside your studies. We’re located in the centre of London, close to Liverpool Street.