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Introduction to Visual Merchandising

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store.

The course includes:

  • Role of a Visual Merchandiser
  • Understanding the importance of brand identity and the theory of Interior Visual Merchandising
  • Dressing, understanding and styling for mannequins
  • Up selling via window display
  • Creating and installing small window schemes
  • Practical workshop to design and create own window
Read Josie Maskell's review of our course and what it entails here.

The following aspects of Visual Merchandising are covered:

  • In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window
  • Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy
  • Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines
  • Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping
  • Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display
  • Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation

Over 18 years of age, beginner.

In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford).

Please Bring:

• Pen and notebook
• Calculator
• USB

3 Days: 10.00am - 4.30pm (including lunch break)


Start Dates:
27th - 29th March 2018

Price:
£340 incl. VAT

Payment Options:
Cheque, visa debit or credit card, bank transfer, online or over the phone, cash, company invoice

1. FEES
Full payment of the course fees must be received prior to commencement of the course. Your place on the course cannot be guaranteed until full payment is received. All fees stated are inclusive of VAT.

2. METHODS OF PAYMENT (excluding late applications)
Fees can be paid by credit card, debit card, cash or online. Payment by cheque is also accepted except in the two weeks prior to the course start date and please make all cheques payable to FRA Enterprises Ltd. Fees can be paid by cash if payment is made in person. Please see paragraph 20. Payments by bank electronic transfer or Banker’s Draft are acceptable. Our bank details are available on request. If your company is paying for the course fees and would prefer to be invoiced, please write to us on your company's headed paper and send a company purchase order with your booking form.

3. MINIMUM AGE REQUIREMENT
We cannot accept bookings from students under 18 years of age.

4. MATERIALS AND EQUIPMENT
The course fee includes the cost of basic materials which will be provided. Please see the course description on our website for details of the additional materials which you will need, if applicable. Failure to bring the required materials will delay your progress on the courses

5. LATE APPLICATIONS

If there are places available on acourse we will accept bookings right up until the course commences and require payment in full on confirmation. If you apply within 5 working days of the course commencing we cannot guarantee that your booking will be confirmed. Late applicants will usually have their place on the course confirmed by email. If, however, you have not received confirmation within 24 hours of your application it is your responsibility to check the status of your booking which can be done by contacting the Short Course Office on 0203 040 2884.

6. CANCELLATIONS BY US
Please note that courses have minimum attendance levels and may be cancelled if too few bookings are received. We reserve the right to amend or cancel courses. If we cancel a course we shall endeavour to give you at least one week's notice and you will have the option of transferring to another course or of having a full refund of the fees which we will return to you within three weeks. We will not be liable for any losses (including, but not limited to, travel and accommodation costs) arising as a consequence of any modification or cancellation of courses or time-tabling constraints as set out above beyond the cost of the course fee.

7. CANCELLATIONS BY YOU
If you wish to cancel your place on a course your request should be made via email to shortcourses@fashionretailacademy.ac.uk. If your written request is received more than one month prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30 to cover our costs. If your written request is received within one month of the course start date you will not be entitled to a refund unless a replacement student can be found for your place. If a replacement student is found prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30.

8. SUBSTITUTIONS
If you are unable to attend a course you are permitted to transfer your place to a substitute student up to one week before the start date. We must be notified via email of the substitute student's name and there is a £30 administration charge for each substitution. Substitutions cannot be accepted after the course has started.

9. TRANSFERRALS
You can transfer to another course up to one month prior to the course start date. There is a £30 administration charge for each transferral. Students can transfer a maximum of twice.


10. NON-ATTENDANCE
Non-attendance of classes due to illness or for personal/professional reasons does not provide the right to refunds, extra tuition or a transfer.

11. CLASS POSTPONEMENT
If a class is postponed for reasons for which we are responsible, including staff illness, we will make every reasonable effort to reschedule the class or to add the missed hours onto the remaining course classes. We apologise for this inconvenience and urge you to ring us on 0203 040 2884 if you have any concerns.

12. FORCE MAJEURE
We shall not be liable for any failure or delay in the performance, in whole or part, of any or our obligations arising from or attributable to acts, events, omissions or accidents beyond our reasonable control including, but not limited to strikes, lock-outs or other industrial disputes (whether involving our workforce or the workforce of any other party), act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm, pandemics, epidemics or other outbreaks of disease or infection, failure in the public supply of electricity, heating, lighting, air conditioning or telecommunications equipment.

13. OVERSEAS APPLICATIONS
As we may need to contact you in the two weeks prior to the course start date, please ensure you include your contact details in the UK when making your booking. Please ensure that your place is confirmed and the course is running before you make any travel arrangements. We do not offer refunds for travel or accommodation costs in accordance with paragraph 7 above.

14. STUDENT VISAS
Students who book onto short courses are not eligible to apply for a Student Visa. We recommend you contact the British Embassy in your own country to check visa requirements before you book your course. If you cannot attend a course because you have not obtained a visa to enter the UK no refund will be offered although we will offer you a transfer (subject to the conditions contained in Clause 10 above) if your visa is delayed.

15. ENGLISH

All classes are taught in English. Applicants whose first language is not English should note that they are required to be proficient in written and spoken English and be able to participate in group discussions and presentations in English. As a guideline we would expect you to have an IELTS score of 4.5 for practical courses and 6.0 for lecture courses.

16. BANK HOLIDAYS
Normally there are no Friday or Monday classes on bank holiday weekends and published course dates reflect this.

17. STUDENT CONDUCT
Students are expected to conduct themselves in a professional manner and to recognise that other students also require support and assistance. If a student becomes persistently disruptive we reserve the right to offer a verbal or written warning and, if this does not resolve the situation, we may, at our discretion, ask the student to leave the course.

18. CERTIFICATES
On completion of your course, and having attended the 90% or higher, the Fashion Retail Academy will provide you with a certificate of attendance. The name given on the booking form will be the one that appears on the certificate. A certificate of attendance is not a qualification.


If you do not receive your certificate at the end of the course for reasons that we are responsible for we will post certificates free of charge once the register has been returned to us confirming your attendance record. If you do not collect your certificate in class for reasons that we are not responsible for e.g. you miss the last class or leave early, we will post it to you (subject to you attending 70% of the course) but you must supply:

• Self addressed envelope
• First class stamp

19. PAYMENT BY CASH

If you require to pay for your course in cash, and the amount is over £500, you will be required to provide photo ID (preferably either a driving license or passport) which we will photocopy and attach to your booking form. All cash bookings requiring a refund will be required to bring photographic ID to collect a refund. This will be photocopied (if not already done when booking) when you come to pick up your refund. Please note that cash refunds can only be offered on weekdays between 10am and 4pm with 1 day notice. Please also refer to paragraph 7 above.

20. RECORDING
Due to copyrights, and to respect other participants, the use of audio and/or visual recording is not permitted during any course.

21. FURTHER INFORMATION
This website clearly describes the courses being run for FRA Enterprises Ltd. as maintained by Fashion Retail Academy. Every care has been taken to ensure accuracy but changes may have been introduced after publication since it is the policy of Fashion Retail Academy to constantly monitor its course offer as well as the performance and content of individual courses. Whilst every endeavour will be made to provide the courses and services described, FRA Enterprises Ltd reserves the right to make changes as appropriate for reasons of operational efficiency or due to circumstances, including industrial action, beyond its control. All course titles and descriptions are the copyright of FRA Enterprise Ltd at the Fashion Retail Academy. Registered Number 6793904.

Register now

For further information please email shortcourses@fra.ac.uk or call 0203 040 2884.

Meet The Tutor

Meet The Tutor

Denise Francis-Brown, Visual Merchandising Tutor.

"I studied a BA Honours Degree in Textile & Fashion. I knew Visual Merchandising was for me so I then went on to complete a City & Guilds in Display & Presentation; the Course content included Display, Design and Prop Making. Looking back now, I feel students from the VM short course have an opportunity to learn so much more than I did with the facilities we have at the FRA. I have always loved fashion and working in retail has given me the opportunity to combine my passion of styling and displaying merchandise.There are no words that can describe the great job satisfaction you get when a consumer buys the merchandise that you have displayed. I've worked on so many different projects from opening a new store and shop fitting, providing visual support at head office for the new collections and for events such as management meetings and press.  During my career I have worked for Peter Jones, Wallis and Jigsaw.  I always tell my students no question is a silly question and to use my knowledge to understand the industry. Regarding working in the industry, always remember to display merchandise so consumers can see the product that you are selling."

Testimonials

Testimonials

Priya Mistry, Marks & Spencer.

"I like to work in creative roles and felt this course would help me get into the visual merchandising field. This course has given me a better understanding of what is involved as a VM and the basic knowledge that I was lacking. I am now applying to be an assistant VM with my new skills and knowledge. The small classes work better, as there is a lot of practical work-the practical exercises definitely help you to understand what you are learning.”

Testimonials

Testimonials

Sarah Brooks, Max Mara.

 

"The course activities were interesting and extremely enjoyable. I learned so much in such a short space of time. Denise was amazing and explained all the details really well. I have enjoyed getting involved in the building of the window displays and definitely now know that I want to work in VM.”

 

 

Career Development

Career Development

It is essential that a visual merchandiser is able to ask questions, be articulate and is able to negotiate. A VM has to be able to explain why they think something should look as it does - a simple 'because it looks nice' doesn't work.

A VM needs to be patient, assertive and able to hold their temper (this is often tested), as well as being creative and extremely hard working.

There is no typical day for a VM. Depending on the company you work for, one day could involve starting at 6am installing a window scheme.The next day you could be travelling to Birmingham to start work at 9.00am to do a floor move for your area in a department ,working through the night and finishing at 3.00am!

The best way to get a job in visual merchandising is by getting experience. If you are already working in a store then offer your help to the VM team. A VM has to understand how a store operates as well as being creative.

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