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Level 4 Fashion Business (with Marketing)

Course Duration

1 year

Start Date

September 2022

This one year, fully funded course provides a wide range of career pathways upon graduation. You'll be involved in specialist industry projects & a three week industry experience to prepare you for employment.


In this varied and wide-ranging one-year course, you’ll learn about what happens in the retail industry at every stage of the process. From the conception of a garment to when it’s purchased by a consumer, you’ll follow the product life cycle from head office to store. The course contains content that’s invaluable to a wide range of roles within the fashion retail industry, giving you fantastic career opportunities. If you’re not quite sure what role you’re looking for yet, this is a great starting point.

Elements included in this course are store management, retail operations as well as consumer profiling and analytics, essential for maximising sales. You’ll explore both the internal and external factors which can influence fashion retailers of today, covering additional areas such as:

  • E-commerce
  • Digital skills
  • Buying
  • Merchandising
  • Visual merchandising

As part of the Level 4 Fashion Business (with Marketing) Diploma course, you’ll also have the chance to undertake a unique three-week industry experience to put your new skills into action in a “real world” setting. This also gives you a real competitive edge when it comes to applying for those graduate roles.

This course is ideal for you if you’re interested in all aspects of fashion retail, particularly the journey of a garment from inception to production and beyond. It’s also suited to those looking to launch their own fashion brand or company; we’ll teach you how to identify market opportunities and target audiences, and how to develop and implement a successful business plan.

Armed with your new knowledge of fashion marketing and business, you might choose to pursue a career in marketing, merchandising, buying, operations or supply chain. The L4 Fashion Marketing Retail and Business course is also a great jumping off point for careers in design, buying or merchandising.

Learn more about your future in fashion retail by clicking here

History and Context of Fashion Retail – How did the fashion industry come to be as it is today? Here you will cover the historical and cultural influences that have affected the industry.

Consumer Behaviour and Marketing – In this unit, you’ll learn how to understand consumer behaviour and how it influences choice, and how businesses and brands can respond to this. You’ll use practical and academic skills to tackle consumer purchase decision behaviour, marketing, branding and how good customer service and quality assurance leads to increased loyalty. You will explore all aspects of marketing, digital marketing, data analytics and branding, helping you understand the significance of the consumer experience across all platforms.

The Fashion Retail Environment – Explore the changing retail environment and current influences on brands. You’ll gain essential knowledge of the structure of retail businesses from a management perspective to maximise the competitiveness, efficiency, and profitability of a brand. You'll examine planning, trading processes and the functions of a head office environment, as well as improving your evaluation and interpretation skills.

Fashion Retail Business Operations and Functions – In this unit, we’ll cover the operational and financial knowledge essential for running a retail brand. You’ll learn all about commercial challenges, how to analyse data to inform strategy, resources and organisational behaviour. To support you to set up your own business, you will analyse a range of data and technologies to inform business choices and to develop competence in the areas of business, management and organisational behaviour.

Preparation for Progression in Fashion Retail – We’ll help you to identify, understand and pursue exciting opportunities when you graduate. On top of this, you’ll hone your teamwork and presentation skills, putting you head and shoulders above the competition.

Fashion Retail Project – Your three-week placement allows you to learn on the job, using all of the skills you gained in the course. This unit concludes with a self-assessment, improving your critical thinking skills.

A Visiting Industry Expert will stage an intervention during a set project to give contextual direction and specific feedback on a task, aimed at offering real-time insight to support and cement your knowledge around a specific project and provide guidance to achieve a successful outcome.

A typical day on the Level 4 Fashion Business (with Marketing) Diploma course will be exciting and diverse to reflect the nature of the industry. You might begin by going to Oxford Street to tour some cutting-edge retail environments and gain inspiration. You’ll explore the store design and layout, promotional activity and customer profiling to help you tackle future projects.


A three week remote/blended experience that assigns you to an Industry Manager who will brief you on specific tasks.  This could be within one team or across multiple areas of the business. You will be expected to work independently with the support of your assigned manager.  Working remotely and in some cases within the brand environment, you will gain an understanding of the specific role and wider fit within an organisation.

Graduates from this course have a wide range of opportunities within the fashion retail sector including e-commerce, Marketing, PR, Merchandising, Buying, Allocators, Management Roles and running your own business.


Awarding Body: UAL

Qualification Title: Level 4 Diploma in Fashion Retail

Age Requirement: 18+

Start date: 6 September, 2021

Course Duration: One year, two days a week

Entry Criteria: 1 A-level (or the equivalent Level 3 qualification) and 5 GCSEs grade C/4 or above, including Maths and English. If you have any non-UK qualifications, please provide us with an ENIC Statement of Comparability, as well as, the IELTS test for English language (our entry requirement is 5.5 overall and in all sections) if you have not studied in the UK or English speaking country.

If necessary, please contact IELTS prior to booking your test to confirm how they are testing during the current pandemic of COVID-19.

Assessment: The course is 100% coursework via termly assignments that measure a student’s knowledge and understanding.

Offers: After completing our online form, your application will be processed and you will receive the outcome by post and e-mail within 5-10 working days. If we decide you would benefit from an interview, we will contact you with an invite. Your offer will be based on your predicted grades and is only secure after enrolment.


If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.

If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees Page. Advanced Learning Loans are available for anyone aged 19 or over. 

Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.

Induction Week: 29 August - 2 September, 2022

Start Date: 5 September, 2022

Half Term: 24-28 October, 2022

Christmas Holiday: 19 December, 2022 - 6 January, 2023

Easter Holiday: 3-14 April, 2023

End of Term: 16 June, 2023


*Term Dates are subject to change.

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Meet The Tutor

Meet The Tutor

Silvia Mauri, L3 & L4 Fashion Retail Group Lead

Silvia is a true retailer with over 25 years’ experience in the industry. She started her career on the shop floor at Oasis, progressed to Retail Management and then found her real passion for Visual Merchandising. 

Silvia worked for Oasis, Jigsaw, Dorothy Perkins and Banana Republic starting from Area Visual Manager with Oasis to Visual Market Manager for Banana Republic EU. 

Silvia holds a qualified teacher status, and she works across Apprenticeships and Further Education. She is a passionate and enthusiastic teacher, and her specialist subjects are Retail Management, Operations and Visual Merchandising.

Meet The Tutor

Meet The Tutor

Ashleigh Toms, L3 & L4 Fashion Retail and Business Group Lead


My name is Ashleigh and I am a teacher of Fashion Business & Retail across both level 3 and 4 at the FRA. Before pursuing my career in teaching I worked with several luxury brands such as Rigby & Peller, Kurt Gieger and Harrods. My specific expertise within industry are visual merchandising and buying. I have been a member of the FRA team for almost a year and I have particularly enjoyed working with students that are passionate about developing an industry specific skills set. 



Sadie Bass, Graduated 2017, L4 Fashion Retail, PR Assistant at Arcadia (Miss Selfridge & Burton Menswear).


"I've absolutely loved the FRA, I can't believe in less than a year I've already achieved everything I set out to do. I've learnt so much about the industry and I truly believe doing this course has set me up for the rest of my career, by helping me get my dream job."



Ruby Haider, Graduated 2019, L3 Fashion Retail.


"I absolutely loved the work placement in year 2 of fashion business at FRA. It gave me so much confidence! I never thought I’d suit an office environment but it worked out perfectly. Also trip week to Tokyo is a memory I’ll cherish forever. I think FRA has amazing links to the industry, and they’re really available to students there which is great. Other places don’t have that."

Meet the Marketing Manager

Meet the Marketing Manager


Stefanie Hutton, Head of PR & Advertising, Russell & Bromley Ltd.


"PR is a very exciting world to work in, it seems to naturally suit my enthusiasm and curiosity for people and places. I’m fortunate enough to be able to travel the world with a great team of creative and talented people whether it’s designing product and advising on trends All the way to building an advertising campaign. PR can take a lot of energy and multi tasking but gaining insight into what excites people and how to reach that is always stimulating! Now with so many channels of communication and digital growth, PR is evolving which is even more motivating and means strategies can be richer and more diverse. Communication, contacts and educating yourself on any topic or target are key but natural passion and drive are above and beyond the most important things."