Level 4 Fashion Business (with Marketing)
Awarding BodyUniversity of the Arts London
Course Duration1 year
Start DateSeptember 2021
This one year, fully funded course provides a wide range of career pathways upon graduation. You'll be involved in specialist industry projects & a three week industry experience to prepare you for employment.
In this varied and wide-ranging one-year course, you’ll learn about what happens in the retail industry at every stage of the process. From the conception of a garment to when it’s purchased by a consumer, you’ll follow the product life cycle from head office to store. The course contains content that’s invaluable to a wide range of roles within the fashion retail industry, giving you fantastic career opportunities. If you’re not quite sure what role you’re looking for yet, this is a great starting point.
Elements included in this course are store management, retail operations as well as consumer profiling and analytics, essential for maximising sales. You’ll explore both the internal and external factors which can influence fashion retailers of today, covering additional areas such as:
- Digital skills
- Visual merchandising
As part of the Level 4 Fashion Business (with Marketing) Diploma course, you’ll also have the chance to undertake a unique three-week industry experience to put your new skills into action in a “real world” setting. This also gives you a real competitive edge when it comes to applying for those graduate roles.
This course is ideal for you if you’re interested in all aspects of fashion retail, particularly the journey of a garment from inception to production and beyond. It’s also suited to those looking to launch their own fashion brand or company; we’ll teach you how to identify market opportunities and target audiences, and how to develop and implement a successful business plan.
Armed with your new knowledge of fashion marketing and business, you might choose to pursue a career in marketing, merchandising, buying, operations or supply chain. The L4 Fashion Marketing Retail and Business course is also a great jumping off point for careers in design, buying or merchandising.
Learn more about your future in fashion retail by clicking here.
History and Context of Fashion Retail – How did the fashion industry come to be as it is today? Here you will cover the historical and cultural influences that have affected the industry.
Consumer Behaviour and Marketing – In this unit, you’ll learn how to understand consumer behaviour and how it influences choice, and how businesses and brands can respond to this. You’ll use practical and academic skills to tackle consumer purchase decision behaviour, marketing, branding and how good customer service and quality assurance leads to increased loyalty. You will explore all aspects of marketing, digital marketing, data analytics and branding, helping you understand the significance of the consumer experience across all platforms.
The Fashion Retail Environment – Explore the changing retail environment and current influences on brands. You’ll gain essential knowledge of the structure of retail businesses from a management perspective to maximise the competitiveness, efficiency, and profitability of a brand. You'll examine planning, trading processes and the functions of a head office environment, as well as improving your evaluation and interpretation skills.
Fashion Retail Business Operations and Functions – In this unit, we’ll cover the operational and financial knowledge essential for running a retail brand. You’ll learn all about commercial challenges, how to analyse data to inform strategy, resources and organisational behaviour. To support you to set up your own business, you will analyse a range of data and technologies to inform business choices and to develop competence in the areas of business, management and organisational behaviour.
Preparation for Progression in Fashion Retail – We’ll help you to identify, understand and pursue exciting opportunities when you graduate. On top of this, you’ll hone your teamwork and presentation skills, putting you head and shoulders above the competition.
Fashion Retail Project – Your three-week placement allows you to learn on the job, using all of the skills you gained in the course. This unit concludes with a self-assessment, improving your critical thinking skills.
A Visiting Industry Expert will stage an intervention during a set project to give contextual direction and specific feedback on a task, aimed at offering real-time insight to support and cement your knowledge around a specific project and provide guidance to achieve a successful outcome.
A typical day on the Level 4 Fashion Business (with Marketing) Diploma course will be exciting and diverse to reflect the nature of the industry. You might begin by going to Oxford Street to tour some cutting-edge retail environments and gain inspiration. You’ll explore the store design and layout, promotional activity and customer profiling to help you tackle future projects.
A three week remote/blended experience that assigns you to an Industry Manager who will brief you on specific tasks. This could be within one team or across multiple areas of the business. You will be expected to work independently with the support of your assigned manager. Working remotely and in some cases within the brand environment, you will gain an understanding of the specific role and wider fit within an organisation.
Graduates from this course have a wide range of opportunities within the fashion retail sector including e-commerce, Marketing, PR, Merchandising, Buying, Allocators, Management Roles and running your own business.
Awarding Body: UAL
Qualification Title: Level 4 Diploma in Fashion Retail
Age Requirement: 18+
Start date: 6 September, 2021
Course Duration: One year, two days a week
Entry Criteria: 1 A-level (or the equivalent Level 3 qualification) and 5 GCSEs grade C/4 or above, including Maths and English. If you have any non-UK qualifications, please provide us with an ENIC Statement of Comparability, as well as, the IELTS test for English language (our entry requirement is 5.5 overall and in all sections) if you have not studied in the UK or English speaking country.
If necessary, please contact IELTS prior to booking your test to confirm how they are testing during the current pandemic of COVID-19.
Assessment: The course is 100% coursework via termly assignments that measure a student’s knowledge and understanding.
Offers: After completing our online form, your application will be processed and you will receive the outcome by post and e-mail within 5-10 working days. If we decide you would benefit from an interview, we will contact you with an invite. Your offer will be based on your predicted grades and is only secure after enrolment.
If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.
If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees Page. Advanced Learning Loans are available for anyone aged 19 or over.
Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.
Induction Week: 30 August - 3 September, 2021
Start Date: 6 September, 2021