Whether you’re an aspiring buyer or a visual merchandiser in the making, succeeding in fashion means keeping up with the ever-changing retail industry. Our new Level 4 Fashion Business (with Marketing) diploma has been carefully designed to provide you with a comprehensive overview of the industry, to give you the best chance of succeeding in a range of roles.
This well-rounded, varied and wide-ranging course takes one year to complete. You'll study the whole lifecycle of a product from head office to shop floor. If you’re looking to get into fashion retail, our Level 4 Fashion Business (with Marketing) course can help get you there.
Level 4 Fashion Business (with Marketing) Course Content
We created this new course to teach our students a solid base of knowledge, spanning the entire fashion retail supply chain. Whatever you choose to do next, you’ll be well-informed about what’s happening elsewhere in the industry. Ultimately, you’ll gain a clear picture of the retail landscape, all the way from concept to consumer. You’ll learn about key areas of the industry including store operations, management and data analytics, alongside modules on:
- Visual merchandising
- Digital skills and technologies
Your course will begin with a module to develop your understanding of the history of fashion retail and its cultural influences. You’ll discover the fundamentals of consumer behaviour and buying habits, learning how to increase customer loyalty using marketing and branding. We'll introduce you to core digital marketing principles such as analytics, and you'll start to appreciate how customers consume brand messaging across platforms. Throughout the course, you'll learn about the commercial challenges fashion brands face, and how to analyse data to inform business strategy.