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Introduction to Personal Styling

This 3 day course provides an introduction to the world of fashion and styling including the areas of personal shopping, celebrity styling and how styling is used successfully in retail. This is a practical and contemporary course delivered in a series of lectures, workshops and practical sessions. Tutors are experienced stylists as well as lecturers who are working in the industry and are able to share the ‘tricks of the trade!'

The course will include:

  • Theories of body shapes and proportions
  • Colour and how to use it to your advantage
  • Building an effective wardrobe
  • How styling is used in retail
  • Styling on fashion shoots and fashion shows
  • Practical exercises
  • Completion of research tasks and independent research are required during the course

The course is delivered by experienced tutors who are industry experts in the field of styling. The following aspects of personal styling are covered:

  • Styling - The role of a stylist, look books, personal shoppers, visual merchandising, E-Commerce, in-store promotions, revenue and ROI. Styling on fashion shoots and fashion shows
  • Colour & How to Use it - How to use colours, physical appearance, colour strategies and the psychology of colour and it's use
  • Theory - Body shapes and proportions, female and male body shapes

In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford).

Please Bring:

  • Pen and notebook
  • A few fashion magazines

3 Days: 10.00am - 4.30pm (including lunch break)

Start Dates:

11th December - 13th December 2019.

15th April - 17th April 2020

29th June - 1st July 2020

£340 incl. VAT

Payment Options:

The easiest way to pay is online. Simply register for the course and pay using a debit or credit card.

Alternative payment options are available. If you'd like to pay by an alternative method (bank transfer, telephone payment, company invoice) please email us - - or call 020 3040 2884.

Full payment of the course fees must be received prior to commencement of the course. Your place on the course cannot be guaranteed until full payment is received. All fees stated are inclusive of VAT.

2. METHODS OF PAYMENT (excluding late applications)
Fees can be paid by credit card, debit card, cash or online. Payment by cheque is also accepted except in the two weeks prior to the course start date and please make all cheques payable to FRA Enterprises Ltd. Fees can be paid by cash if payment is made in person. Please see paragraph 20. Payments by bank electronic transfer or Banker’s Draft are acceptable. Our bank details are available on request. If your company is paying for the course fees and would prefer to be invoiced, please write to us on your company's headed paper and send a company purchase order with your booking form.

We cannot accept bookings from students under 18 years of age.

The course fee includes the cost of basic materials which will be provided. Please see the course description on our website for details of the additional materials which you will need, if applicable. Failure to bring the required materials will delay your progress on the courses


If there are places available on acourse we will accept bookings right up until the course commences and require payment in full on confirmation. If you apply within 5 working days of the course commencing we cannot guarantee that your booking will be confirmed. Late applicants will usually have their place on the course confirmed by email. If, however, you have not received confirmation within 24 hours of your application it is your responsibility to check the status of your booking which can be done by contacting the Short Course Office on 0203 040 2884.

Please note that courses have minimum attendance levels and may be cancelled if too few bookings are received. We reserve the right to amend or cancel courses. If we cancel a course we shall endeavour to give you at least one week's notice and you will have the option of transferring to another course or of having a full refund of the fees which we will return to you within three weeks. We will not be liable for any losses (including, but not limited to, travel and accommodation costs) arising as a consequence of any modification or cancellation of courses or time-tabling constraints as set out above beyond the cost of the course fee.

If you wish to cancel your place on a course your request should be made via email to If your written request is received more than one month prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30 to cover our costs. If your written request is received within one month of the course start date you will not be entitled to a refund unless a replacement student can be found for your place. If a replacement student is found prior to the course start date, you will be entitled to a full refund, less an administrative charge of £30.

If you are unable to attend a course you are permitted to transfer your place to a substitute student up to one week before the start date. We must be notified via email of the substitute student's name and there is a £30 administration charge for each substitution. Substitutions cannot be accepted after the course has started.

You can transfer to another course up to one month prior to the course start date. There is a £30 administration charge for each transferral. Students can transfer a maximum of twice.

Non-attendance of classes due to illness or for personal/professional reasons does not provide the right to refunds, extra tuition or a transfer.

If a class is postponed for reasons for which we are responsible, including staff illness, we will make every reasonable effort to reschedule the class or to add the missed hours onto the remaining course classes. We apologise for this inconvenience and urge you to ring us on 0203 040 2884 if you have any concerns.

We shall not be liable for any failure or delay in the performance, in whole or part, of any or our obligations arising from or attributable to acts, events, omissions or accidents beyond our reasonable control including, but not limited to strikes, lock-outs or other industrial disputes (whether involving our workforce or the workforce of any other party), act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm, pandemics, epidemics or other outbreaks of disease or infection, failure in the public supply of electricity, heating, lighting, air conditioning or telecommunications equipment.

As we may need to contact you in the two weeks prior to the course start date, please ensure you include your contact details in the UK when making your booking. Please ensure that your place is confirmed and the course is running before you make any travel arrangements. We do not offer refunds for travel or accommodation costs in accordance with paragraph 7 above.

Students who book onto short courses are not eligible to apply for a Student Visa. We recommend you contact the British Embassy in your own country to check visa requirements before you book your course. If you cannot attend a course because you have not obtained a visa to enter the UK no refund will be offered although we will offer you a transfer (subject to the conditions contained in Clause 10 above) if your visa is delayed.


All classes are taught in English. Applicants whose first language is not English should note that they are required to be proficient in written and spoken English and be able to participate in group discussions and presentations in English. As a guideline we would expect you to have an IELTS score of 4.5 for practical courses and 6.0 for lecture courses.

Normally there are no Friday or Monday classes on bank holiday weekends and published course dates reflect this.

Students are expected to conduct themselves in a professional manner and to recognise that other students also require support and assistance. If a student becomes persistently disruptive we reserve the right to offer a verbal or written warning and, if this does not resolve the situation, we may, at our discretion, ask the student to leave the course.

On completion of your course, and having attended the 90% or higher, the Fashion Retail Academy will provide you with a certificate of attendance. The name given on the booking form will be the one that appears on the certificate. A certificate of attendance is not a qualification.

If you do not receive your certificate at the end of the course for reasons that we are responsible for we will post certificates free of charge once the register has been returned to us confirming your attendance record. If you do not collect your certificate in class for reasons that we are not responsible for e.g. you miss the last class or leave early, we will post it to you (subject to you attending 70% of the course) but you must supply:

• Self addressed envelope
• First class stamp


If you require to pay for your course in cash, and the amount is over £500, you will be required to provide photo ID (preferably either a driving license or passport) which we will photocopy and attach to your booking form. All cash bookings requiring a refund will be required to bring photographic ID to collect a refund. This will be photocopied (if not already done when booking) when you come to pick up your refund. Please note that cash refunds can only be offered on weekdays between 10am and 4pm with 1 day notice. Please also refer to paragraph 7 above.

Due to copyrights, and to respect other participants, the use of audio and/or visual recording is not permitted during any course.

This website clearly describes the courses being run for FRA Enterprises Ltd. as maintained by Fashion Retail Academy. Every care has been taken to ensure accuracy but changes may have been introduced after publication since it is the policy of Fashion Retail Academy to constantly monitor its course offer as well as the performance and content of individual courses. Whilst every endeavour will be made to provide the courses and services described, FRA Enterprises Ltd reserves the right to make changes as appropriate for reasons of operational efficiency or due to circumstances, including industrial action, beyond its control. All course titles and descriptions are the copyright of FRA Enterprise Ltd at the Fashion Retail Academy. Registered Number 6793904.

Beginners, 18+

Register now

For further information please email or call 0203 040 2884.

Meet The Tutor

Meet The Tutor

Tanja Mrnjaus, Personal Styling Short Course Tutor


Tanja holds a Level 3 in Teaching & Education and Cert 4 in Training & Assessment as well as qualifications in Styling and Colour. She also has a successful career as multidisciplinary stylist, which gives her the expertise to be able to pass on industry insights to new generation of styling professionals.


Tanja delivers unique, industry led content and practical experience that covers all functions of the stylist role. She is very committed to supporting and developing the industry, and has written an e-book So You Want to Be a Stylist? as a how to guide in getting started as a stylist.



Gregory McLennan, Personal Styling student, October 2014.

"I have taken this course to help me to become a freelance stylist, it will also help with my current job role as a retail operations assistant. This course has taught me much more about bodyshapes and photoshoots which is essential in my career choice."

Testimonial 2

Testimonial 2

Olivia Meagher, Personal Styling student, October 2014.

"I studied fashion design at university and quickly realised I was interested in personal styling, this course has helped with my future career in this industry. The activities planned during the course were incredibly interesting and enjoyable, I loved putting outfits together based on a specific theme. The tutor Lisa Davis, was amazing and gave great advice."

Career Development

Career Development

Good communication is the most important skill for a stylist to have, so that you are able to talk to customers and retailers and get the balance right.

To succeed in this field you will need resilience, great negotiation skills, a positive outlook and attitude.  Great ITC skills, excellent communication and being able to take risks. For the fashion and styling element you definitely have to focus on trends, read lots of magazines and blogs and  be prepared to be as flexible as possible.

The best way to get a job in styling is by knocking on doors and developing contacts through LinkedIn and Instagram.  Also being prepared to do internships, and doing them well without moaning. As opportunities come up you have to grab them whilst you can!