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Level 4 Digital Marketing for Fashion

This specialised full time, one year course, delivered two days per week has been developed to increase your employability skills and instil the knowledge needed for an entry level marketing role within the Fashion Retail sector. The course is ideal for anyone who wishes to combine a part-time job with a nationally recognised qualification and offers the opportunity to gain new skills or to upgrade your current experience.

The course covers a broad range of topics, focusing on the current marketing needs of the industry, such as Website and Imaging Software, Email and Content Marketing, Principles of Social Media and Metrics, Analytics and Search Engine Marketing. You will learn how to create and implement a modern marketing strategy blending both on and off-line mediums, understand your audience profile and how to develop a suitable promotional mix to reach them, evaluate analytics to increase profitability. Additionally, you will learn about the digital marketing channels available to you and how to measure their impact on profitability.

The course combines the best of theoretical learning with practical experience and includes a three-week industry with a fashion brand to cement your knowledge and give you an insight into the real life challenges currently facing the industry.

Click here to find out where a career in digital marketing can take you. 

Covering a mix of digital marketing theory with practical sessions, the course provides a balance of creative and commercial skills needed to succeed in the new digital era of fashion retail. Through this course you gain an invaluable understanding of how marketing strategies are developed and turned into plans that are implemented at different levels. 

You will learn about all areas of digital marketing including social media marketing, content marketing, online display and analysis of web analytics and metrics to increase conversion.

You will gain an understanding of how to use search engine marketing to increase engagement with your audience.

You will be invited to attend a range of masterclasses from some of retails biggest names. Previous speakers have included ASOS; Chloe Miles – Fashion Blogger; Zalando; FRA Alumni Sorcha Kelly, Junior Merchandiser - Accessories at NET-A-PORTER; TK Maxx & New Look. During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.​


Your day could involve planning, delivering and managing your own simulated content marketing campaign. It could also involve working on a real life business project set by one of our 140 fashion brands or you may be using a range of advanced website software tools and techniques to develop multiple-page websites with multimedia and interactive features to a set brief, conducting user testing amongst your fellow students.

A three week remote/blended experience that assigns you to an Industry Manager who will brief you on specific tasks.  This could be within one team or across multiple areas of the business. You will be expected to work independently with the support of your assigned manager Working remotely and in some cases within the brand environment, you will gain an understanding of the specific role and wider fit within an organisation.

A Visiting Industry Expert will stage an intervention during a set project to give contextual direction and specific feedback on a task, aimed at offering real-time insight to support and cement your knowledge around a specific project and provide guidance to achieve a successful outcome.

There is huge demand for digital skills in this growth area of the fashion retail industry.

This course prepares you for the following digital roles:

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Email Marketing Assistant
  • Email Marketing Executive
  • Social Media Assistant

Some graduates may also choose to progress on to higher level training or degrees.

Awarding Body: Gateway

Age Requirement: 18+

Start date: 6 September, 2021

Course duration: Full Time, One year, two days per week

Entry Criteria: 1 A-level (or the equivalent Level 3 qualification) and 5 GCSEs grade C/4 or above, including Maths and English. If you have any non-UK qualifications, please provide us with a NARIC Statement of Comparability, as well as, the IELTS test for English language (our entry requirement is 5.5 overall and in all sections) if you have not studied in the UK or English speaking country.

If necessary, please contact IELTS prior to booking your test to confirm how they are testing during the current pandemic of COVID-19.

Assessment: The course is 100% coursework via termly assignments that measure a student’s knowledge and understanding.

Offers: After completing our online form, your application will be processed and you will receive the outcome by post and e-mail within 5-10 working days. If we decide you would benefit from an interview, we will contact you with an invite. Your offer will be based on your predicted grades and is only secure after enrolment.

Fees: If you are 16-18 as of 31st August in the academic year of which your course starts and are a UK resident you will be eligible for full fee remission and do not have to pay any tuition fees.

If you are 19 or over at the start of your course your fees are £4220 per annum. For a full list of course fees please visit our Fees Page. Advanced Learning Loans are available for anyone aged 19 or over. 

Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.

Applications are processed in the order they are received and you may be required to attend an interview.

Start Date: 6 September, 2021

Half Term: 25-29 October, 2021

Christmas Holiday: 20 December, 2021 - 7 January, 2022

Half Term: 28 March - 8 April, 2022

Last Day of Term: 24 June, 2022

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Meet The Tutor

Meet The Tutor

Anthony McGrath, BA (Hons) Marketing & Communications Programme Lead

Anthony’s experience stretches over nearly twenty years. He started out in Mens style magazines and proved himself as both a competent Editor and stylist and went from work experience to Senior Fashion Editor of Loaded Fashion in an 18 month period. As a result of this he was seen as a key player in the Menswear market and lead to him being a highly sought after stylist. Styling and Art directing editorially for Mens Health, Interview, The LA Times and The Saturday Times Magazine to name but a few. The celebrities he has dressed include Ashton Kutcher, Duran Duran, Gerard Butler, Guy Ritchie, Jack Nicolson, James Corden, Johnny Lee Miller, Michael Owen and Steve Coogan and Steve Jones.

Over the years Anthony has styled campaigns for clients including House of Fraser, Emporio Armani, Lacoste and Marks & Spencer. He has consulted and advised brands as diverse as The BBC, Jaguar, Peroni, The Arcadia Group and Vogue Italia on brand progression, re-positioning in the market place, catwalk interpretation & media & PR relations. Due to Anthony’s extensive experience he has been asked by educational institutions, such as London College of Fashion, the Fashion Retail Academy, University of the Creative Arts and Manchester Metropolitan University to write, formulate and teach modules in Fashion, Styling and Fashion Communications.



Jessica Cahill, Graduated 2017, L4 Digital Marketing, Online Production Assistant at Miss Selfridge


"Choosing my course and the Fashion Retail Academy was the best decision I've ever made! The opportunities offered to the students are one of a kind and the industry contacts I made along the way are the reason I have my job now!"



Samantha Cohen, Graduated 2019, L4 Digital Marketing, Affiliates Executive at Mediacom.


"Since leaving the Fashion Retail Academy, studying Digital Marketing, I now work at one of the largest Media Agency in the world. I now work in Holborn, working for Mediacom, a GroupM company. They have offices all around the world and are so much fun to work for. I am an Affiliates Executive, working with publishers and clients to get the best deals and exposure on sites. Without the FRA, I would not have been able to get this job!"

Head of Digital & Social Media

Head of Digital & Social Media

 Sophie Blowfield, Head of Social & Digital, GLOSSYBOX


"I started my career at The White Company managing all online newsletters and creative online content. I quickly saw something was missing within the online area - social media. I went on to develop their first ever social media strategy and have continued to do this for brands ever since. With over six years in the digital sphere, I most recently managed the worlds number one makeup artist Charlotte Tilbury's social media, both her personal and brand. Travelling the world for fashion weeks, brand launches and events was amazing and enriched the social content I was able to produce. In 2015 GLAMOUR magazine and the Los Angeles Times named Charlotte Tilbury's social the best beauty account to follow. I now head up Social and Digital for the UK's number 1 Beauty Box subscription service GLOSSYBOX."