Recently, one of our BA (Hons) Marketing & Communication for Fashion students completed her internship with maebe - the womenswear brand founded by FRA alumni and influencer Molly-Mae Hague. Here's a look into her experience!
23rd September 2025
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Date 4th November 2025
Disclaimer
All information is accurate at the time of publication. Please check individual course pages for the most up-to-date information.
At the Fashion Retail Academy, we work with over 250 industry brands to make sure our students gain real-world insights from some of the biggest names in fashion. Through masterclasses, live projects, industry talks and more, our students receive the latest knowledge directly from professionals shaping the industry today.
A MAsterclass with Rokeya Khanum White, Founder of Khanum's
Recently, we welcomed Rokeya Khanum White, Founder and Creative Director of Khanum's, to the Electra House for an inspiring two-day workshop with our final-year undergraduate degree students.
What Was The Masterclass About?
This masterclass formed part of our Entrepreneurship module, where Rokeya shared her incredible journey from being a single mum to building a seven-figure fashion brand and leading high-performing teams.
Throughout the masterclass, she explored key topics like:
- Brand identity and customer psychology
- Content and campaigns that convert
- The digital marketing ecosystem
- Mistakes, lessons and real talk from her own experience
The Challenge
To finish the masterclass, Rokeya set an exciting challenge for the students:
- Planning how they would spend £5000 on their first capsule collection by selecting five products
- Creating a buying strategy
- Calculating how to maximise sell-through
The winning team earned a special lunch with her at Shoreditch House, where they got a better understanding of what makes a successful business and how to create meaningful campaigns.
Rokeya's Experience with FRA Students
Rokeya shared how engaged the students were throughout the workshop and that she's looking forward to working even more closely with the FRA in the future.
I would absolutely hire more FRA students at Khanum's. We've had two students so far - a Social Media Assistant and a Digital Marketing Assistant - and so far it's been amazing! - Rokeya Khanum White, Founder and Creative Director of Khanum's
Rokeya's Advice For Future Entrepreneurs
Go for it! Take the leap of faith, don't think about it too much, don't think of perfecting your brand, your business, your project - I feel like it is something you can learn along the way! You learn more as you've started. - Rokeya Khanum White, Founder and Creative Director of Khanum's
Who Attended?
All of our final-year undergraduate degree students took part in this two-day workshop as a part of their entrepreneurship module.
Our undergraduate degree programmes include:
Rokeya's Story and Her Connection with the FRA
Rokeya is the Founder and Creative Director of Khanum’s. Raised in East London by Bangladeshi immigrant parents who worked as garment factory tailors, she was introduced to garment production from a young age.
After earning a law degree and working in the corporate world, Rokeya went on to found Khanum's - a brand created for women like her. The name Khanum itself means women of honour, status and strength.
Today, her brand has been stocked by prestigious retailers, worn by A-List celebrities and featured in to top publications including Vogue, Elle, Harper’s Bazaar and Tatler.
We're proud to share that Rokeya has also become a Brand Ambassador for the Fashion Retail Academy, supporting our mission, amplifying our voice and helping us create new opportunities for collaboration. Through this partnership, she'll continue to inspire our students with her incredible knowledge and experience.
At the FRA, you'll have the chance to learn from industry professionals through masterclasses and industry talks. We've previously welcomed brands such as ASOS, LookFantastic, Ann Summers, Dr. Martens, and SilkFred, giving students invaluable exposure to real industry expertise.
If you're ready to learn from the best and gain the skills to launch your fashion career, the Fashion Retail Academy is the place to start! Explore our courses and apply today.
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