5. Create an Online Store
When thinking about how to start an online clothing line, you need to consider the following elements in order to successfully create an online store:
Selecting an E-Commerce Platform
If you are selling clothes online, an ecommerce platform is essential. This is how customers will find and purchase products. Popular platforms include WooCommerce (for WordPress), Magento and Shopify.
When deciding this, assess your situation, and think about the features you need. Some platforms are just the bare bones, and provide a blank canvas for you to customise. Whereas others are subscription-based, and you can use the software without having to build and develop the platform.
Launching the Website
Once products are all in place and an appropriate business plan is set up, you can launch the site. You’ll need to consider the launch strategy, and make sure your social media platforms are set up and ready (it’s a good idea to have them active before, so you can grow your audience and market the launch to your followers).
User Experience
You also want your customers to have a positive journey when they use your website. Therefore, you should ensure to:
- Write clear and concise product descriptions
- Include quality product photos
- Make your site SEO-friendly, to increase organic traffic
- Set up payment processing
- Check it works on both mobile and desktop
By following these steps, you will create a user-friendly website that’ll make your customers happy and keep them coming back for more.