How To Build Relationships With Influencers
Building relationships with influencers involves cultivating a mutually beneficial connection and fostering trust. Read our top tips on how to build relationships with influencers:
Research & Target
Look for influencers that align with the brand's values and target audience so that the content they produce will be effective. For example, if your run a sustainable fashion brand, look for influences who are passionate about sustainability and environmentalism as their audiences will be too.
Engage With Their Content & Personalise Your Outreach
Genuinely engage with their content prior to getting in touch with them. When you do get in touch, personalise your message and demonstrate why you'd work well together and what your brand can offer them.
Offer Value
Provide influencers with something of value to them to demonstrate your are invested in building a mutually beneficial relationship. As much as you can benefit from working with them, they need to benefit from the collaboration as well.
Collaborate On Content & Provide Clear Guidelines
Clearly communicate your expectations, goals and deadlines. Outline the key messages clearly, but give them creative freedom to create content that will resonate with their audience (while also meeting the brands values and messaging).
Monitor & Measure Results
Track and measure the performance of influencer collaborations. Share the results with the influencer your working with, and use these findings to improve your work together moving forward.
Successful influencer relationships are build on authenticity, open communication and trust. Treat influencers as partners rather than just promotional channels, and prioritise building genuine connections that go beyond transactional engagements, as this will in turn lead to more authentic content.