FRA Inspiration - Rosalind Shimmen, Rosalind Shimmen PR

FRA Student


Rosalind Shimmen, an ex student of the FRA has recently set up her own PR agency, Rosalind Shimmen PR! We have been given an exclusive insight into her world...



"My day starts at 7am when my dreaded iPhone alarm goes off. I can't function without a cup of tea, so I normally catch up with my social media and emails while I wait for the kettle to boil.

After my daily 20 minute scroll on Instagram I then jump in the shower, have a fight with my wardrobe as to what I'm going to wear that day and spritz myself with Alien perfume before leaving the front door at 8am.

I spend my 40 minute commute into London planning my day, I live off to-do lists. Once my to do list is complete (in priority order may I add) I then turn to my "GIRL CODE" book by Cara Alwill Leyba, I'm a sucker for self improvement books, my list and book gets me motivated for the day ahead!

I tend to carry out my meetings in the morning, today I'm heading over to Pancras Square for a potential client meeting *Fingers crossed*

Seyda (My very glamorous Assistant) and I will then stop off somewhere for a quick lunch, our intentions are to pick up something healthy, but we're usually swayed. Lunches are normally spent talking about anything and everything, from boyfriend dramas to business forecasting and client targets.

If there are no other meetings in the diary we will then head back to our office and tackle our to do lists.

5pm on a Thursday only means one thing, thirsty Thursdays! This week I've ordered a peach bellini and Seyda went for a strawberry daiquiri, we use this time to toast to our achievements from that week. I think it's important to celebrate what you've accomplished, but raise the bar a little higher each time you succeed.

If there are no events going on we will clock off around 6pm, but this week on Monday we headed over to Regent Street for the GUESS x Glamour Magazine event, which my client, Fashion Blogger, Aimee-Rose is lucky to be a part of.

Tip for your day: A dream is just a dream. A goal is a dream with a plan and a deadline. 

If you are looking to get into Marketing or PR then our Level 3 Retail Fast Track is the course for you!