FRA News

What Is Fashion Blogging and How To Start A Fashion Blog


14th August 2023

Fashion blogs are a really powerful marketing tool that is used by both individuals and brands to make their mark on the fashion industry. They can cover many topics, including personal styling, trends, catwalk reports and sustainable fashion, and are a really popular resource for people looking for inspiration.

In this article, we'll tell you how to start a fashion blog, and explain how creating your own blog can help kick-start your career in fashion.

What Is Fashion Blogging and What Do Fashion Bloggers Do?

Fashion blogs can be used by brands and influencers to share insights, talk about trends and give information about upcoming collections, collaborations or product drops to their target audience. Fashion blogging will let you develop a variety of skills that can be transferred to many different roles within the industry, such as PR and marketing.

Some of the things that can be included in a fashion blog are lookbooks, style inspiration moodboards, trend coverage, product reviews and industry insights, so they are a great tool for aspiring stylists and creative minds. Many bloggers combine a few different types of content together to create a specific niche (for example, high end sustainable fashion) so that they stand out amongst the crowd. By focusing on a specific aspect of the fashion industry you can ensure the content will resonate with your audience and meet their expectations.

Types of Fashion Blogs

There are many different types of fashion blogs, including:

  • Personal style blogs - influencers style looks on themselves, often in collaboration with brands
  • Trends and runway blogs - reporting on up-and-coming trends, fashion week and other major fashion events
  • Sustainable and ethical fashion blogs
  • Street style blogs - photographers will take pictures of the best-dressed people at fashion events for inspiration
  • Men's fashion blogs
  • Beauty blogs - focus on the beauty industry, often through product reviews and make-up tutorials
  • Fashion design, DIY and upcycling
  • Vlogging - find out more about vlogging with this blog post here
  • Plus-size fashion blogs
  • Niche fashion blogs - having a niche is a great way to build a distinct target audience, and there are lots of areas you can focus on, including vintage/secondhand, high end luxury, minimalism. 

The Benefits of Blogging

Fashion blogging has become a powerful platform for those looking to start a career in fashion, and with the rise of social media, digital content and content creators, blogs have gained significant influence. Not only can you demonstrate your fashion knowledge, blogging can help you start your career by developing your writing, organisational and digital skills which can are essential for a range of roles in the industry.

Blogging can help you start a career in the fashion industry, as you can:

  • Share knowledge and expertise
  • Build an online presence
  • Build a community
  • Give you an opportunity for self-expression
  • Learning and personal growth
  • Network and collaborate
  • Enhance your professional development and career opportunities
  • Personal fulfilment
  • Monetisation potential

The success of a blog will vary depending on your goals, dedication and the effort put into creating content. Consistency, quality, and authenticity are key factors that contribute to a successful blogging experience.

How To Start A Fashion Blog

To start your fashion blog, consider the following:

  • Define your niche and audience: Determine your focus within the fashion industry and identify your target audience. Consider whether you want to specialise in personal style, trend analysis, sustainable fashion, or another specific area.
  • Choose a blogging platform: Select a suitable platform to host your blog. Popular options include WordPress, Blogger, or Squarespace. Consider factors such as ease of use, customisation options, and scalability when making your decision.
  • Pick a domain name and hosting: Choose a unique and memorable domain name that reflects your brand or blog's identity. Register the domain and find a reliable hosting provider to ensure your blog is accessible to readers.
  • Design and customise your blog: Customise the look and feel of your blog to align with your personal style and branding. Select a visually appealing theme or template and customise it with your chosen colour scheme, fonts, and logo.
  • Create compelling content: Plan your content strategy and create engaging and informative posts that resonate with your target audience. Consider various content formats such as outfit posts, trend reports, style guides, product reviews, or fashion event coverage.
  • Develop your unique voice: Establish your voice and writing style to make your blog distinctive. Write in a tone that resonates with your audience and reflects your personality and expertise. Stay authentic to your own perspective.
  • Incorporate visuals: Fashion is a visual medium, so make sure to include high-quality images and visuals in your blog posts.
  • Promote your blog: Utilise social media platforms like Instagram, Pinterest or YouTube to promote your blog and reach a wider audience. Engage with your followers, collaborate with other bloggers, and use relevant hashtags to increase your visibility.
  • Engage with your audience: Encourage interaction and build a community by responding to comments, emails, and messages from your readers. Foster engagement through polls, Q&A sessions, or inviting feedback and suggestions.
  • Network with industry professionals: Attend fashion events, connect with other bloggers, and engage with fashion brands or PR agencies. Building relationships with industry professionals can open up opportunities for collaborations, sponsored content, or future job prospects.
  • Consistency and persistence: Consistency is key in maintaining a successful blog. Regularly publish new content, stay updated with industry trends, and keep your blog fresh and relevant. It may take time to build an audience, so persistence is important.

Study at the Fashion Retail Academy

Fashion blogging is a great way of getting your foot in the door of the fashion industry and it can really help you stand out from the competition when applying for fashion jobs. To help increase your chances of landing your dream job, why not study at the Fashion Retail Academy? We offer a variety of options including Level 2, 3 and 4 courses as well as undergraduate and apprenticeship courses. 

Our BA (Hons) Fashion Marketing & Communication course will provide you with technical and artistic skills you need to produce, communicate and implement effective fashion and marketing campaigns within the fashion industry. Using the latest social media techniques and digital tools you’ll learn how to identify new opportunities for brands to communicate with their audiences in order to maximise sales. 

Alternatively, our Level 4 Digital Marketing for Fashion course is perfect for those wanting to learn about the different areas of digital marketing, and how to combine these to effectively target an audience profile to deliver successful results.

If you think a role in fashion is right for you, take the first step and study with the Fashion Retail Academy. If you have any questions about the courses on offer, send us an email at

For more information about the world of fashion and social media, read our guide, The Benefits Of Social Media Marketing For Fashion Brands and The Complete Guide To Influencer Marketing.

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